10 ways to create marketing buzz for your real estate brand
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
by Bernice Ross Nov 26
The dual benefits of all-cash home sales and moving prior to selling
Whether you're a new agent or simply navigating a tight market, all-cash offers can be a game-changing part of your buyer agent strategy, New American Funding's Rick Arvielo writes
by Rick Arvielo Nov 26
CoStar-owned UK portal accused of making 'misleading' traffic claims
CoStar-owned UK portal OnTheMarket is facing criticism for its paid traffic strategy, which put it ahead of competitor Zoopla in September
by Marian McPherson Nov 25
After accident, Utah Realtor raises alarm over kids at home showings
Some parents enjoy having children involved in the decision-making process of buying a home by accompanying them on showings. But is it worth the risk? Not according to Karina VanOrman
by Lillian Dickerson Nov 25
The portal wars are 'like chess without a checkmate': DelPrete
While portals spend billions to win their wars, Mike DelPrete questions whether it's possible for anyone to win on the ultimate metric: revenue
by Mike DelPrete Nov 25
The big players sneakily winning the sluggish 2024 housing market
This year has been tough on real estate. But investors think several major companies have done enough to boost their standing — and box out key competitors
by Daniel Houston Nov 25
Lesson Learned: Stay on top of the latest news in your market
Learn how NYC associate broker Maria Daou combines in-depth knowledge with personalized service to make a lasting impression on clients
by Christy Murdock Nov 25
Ben Carson reportedly in the running to lead HUD again
As a Project 2025 author, Carson advocated raising FHA premiums and for a 'reset' of HUD to reverse 'corrosive progressive ideologies across the department’s programs'
by Matt Carter Nov 22
This is what buyer consultations should look like now
Tune in to Inman Access, and learn the new rules of the road when it comes to creating winning buyer consultations
by Inman Nov 22
Move renews legal battle against CoStar in amended complaint
The amended complaint reiterates the allegation that Move 'incurred costs exceeding $5K as a result of Mr. Kaminsky's unauthorized access' and adds details regarding those damages
by Lillian Dickerson Nov 22
Elon Musk's former Bel-Air home's price cut by $3M, faces foreclosure
The Bel-Air home, built by Los Angeles architect Robert Byrd, saw a price reduction from $12.95M to $9.5M, and is set to go to auction next month if it remains unsold
by Richelle Hammiel Nov 22
How to build a reputation that speaks for you and tells your story
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
by Nick Schlekeway Nov 22
EXp is scooping up teams and top-tier agents: CMO Wendy Forsythe
EXp Realty's chief marketing officer also told Inman that the company's revenue share can be life changing for some agents, and expressed cautious optimism for the housing market in 2025
by Jim Dalrymple II Nov 22
Get no respect? Here's how to elevate our profession
Broker-owner Butch Leiber offers tips for providing a higher level of service to clients and conveying a higher level of professionalism to the public
by Butch Leiber Nov 22
Bored? Distracted? Here's the real reason you don’t meditate
You know that mindful practices can change how you feel and how you work, but the truth is they're often boring and hard to implement. That's actually the whole point, Aaron Hendon writes
by Aaron Hendon Nov 22