Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
4 ways brokerages build resilient, high-performing agents 
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
by Thomas Mallette Jul 24
Stop telling agents what to say. Teach them how to talk instead
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
by Troy Palmquist Jul 24
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Zillow slams Compass' 'hidden listing scheme' in new court filing
The portal giant pushed back against arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow's new listing standards
by Lillian Dickerson Jul 17
Andy Florance at ICLV 2024
In a post on LinkedIn, the CoStar CEO took aim at various Zillow policies and urged agents to reach out to the Justice Department
by Taylor Anderson Jul 16
Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
Many agents have gathered in online forums to criticize the mailers as ‘unethical.’ But Homes.com’s parent company says most agents are fine with them
by Taylor Anderson Jul 16
Inner edge: How belief, desire, faith and persistence unlock success
Trainer Terry LeClair shares how these 4 internal forces create the foundation for success not only in real estate sales, but in life
by Terry LeClair Jul 16
7 tired business strategies that are costing you closings
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
by Jimmy Burgess Jul 13
13 tips for turning your summer open house into a marketing event
A great open house is more than a walkthrough; it’s a full-blown marketing event
by Darryl Davis Jul 11
How to build a network that supports clients and drives leads
Tune in to Inman Access as Amy Stockberger teaches you to build a vendor network that serves clients and generates leads
by Inman Jul 10
Teams Spotlight: Ricardo Rodriguez and Associates
Learn why this powerhouse New England team lead and his agents don't just sell homes; they shape experiences
by Christy Murdock Jul 10