Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
Move class-action lawsuit shines harsh light on network's paid leads
Disconnected phones, undeliverable emails and presumed scams have all become more common, customers of Move's network of companies told Inman in the wake of the Aug. 23 class-action suit
by Marian McPherson Sep 23
A telephone with a ringing bell above it to represent marketing that makes the phone to ring.
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
5 strategies to unlock your negotiation power in real estate
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
by Bernice Ross Sep 18
8 tips for optimizing opportunity at your next open house
Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents
by Carl Medford Sep 11
More suits, new reports, demure micro-trends: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 30
You agreed: Relationship-building matters more than speed to lead
As the industry changes, building deep-down, long-lasting relationships matters more, according to Inman readers
by Inman Aug 28
Realtors file suit against Move, NAR over 'fake leads' scheme
The 8 Realtors are seeking class action status in their lawsuit against Realtor.com for allegedly selling unvetted and fraudulent buyer and seller leads
by Marian McPherson Aug 26
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
HomeStack, API Nation to power up tech stacks
When apps talk, business gets done. Both companies specialize in making software collaborate, and now each will benefit from their unique approaches to bettering business
by Craig C. Rowe Aug 23
Pre-list market insight underpins Lynn's agent pitch: Tech Review
Lynn's value prop rests on owners publishing their home to its user community for feedback on potential market value
by Craig C. Rowe Aug 23
Inside Real Estate, RE/MAX, LLC extend software partnership
'These combined solutions will help elevate their consumer experience, unlock opportunities for greater agent productivity, and drive more efficiency for their franchisees' — IRE's Alissa Harper
by Craig C. Rowe Aug 22
From Zero to $150K: How this YouTube video strategy can deliver
If you’ve been debating if you should start producing YouTube videos for your business, now is the time to commit. Jimmy Burgess has the blueprint you need
by Jimmy Burgess Aug 18
'Be a strategist, not a salesperson' to win with today's homesellers
4 leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can't resist
by Marian McPherson Aug 14
Lofty acquires real estate CRM company Firepoint
While there is overlap in a number of product features, Firepoint's integration should bolster Lofty's CRM features, web marketing and namely, its customer base
by Craig C. Rowe Aug 9