71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Need clients? Here's how to capture and convert the 6 major buyer types
Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help
by Chris Heller Nov 29
Fidelity paying Black Knight $225M to bring TitlePoint back into the fold
With ICE's acquisition of Black Knight pending, title insurer exercises right to buy back title search and order management solution under terms of 2014 agreement
by Matt Carter Nov 23
Luxury Presence unveils new lead-generation features
The Los Angeles-based company has released a three-pronged set of related marketing add-ons designed to help real estate agents find and secure leads
by Craig C. Rowe Nov 17
An image of a person exiting through a door with a rolling suitcase to symbolize a brokerage exit checklist.
If you're considering switching brokerages, now might be the ideal time to plan and make your move. Here’s how to do it correctly to ensure the transition is a positive one
by Troy Palmquist Nov 15
Lone Wolf launches Leads+, lands deal with The Keyes Company
The seller-centric addition to Lone Wolf's broad suite of business software intends to unearth and secure listing leads for its users, coming at a time when they need it most
by Craig C. Rowe Nov 11
CRM Chime refocuses on real estate agents with latest software update
By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, launched directly from the resulting search function
by Craig C. Rowe Nov 10
Fathom raises transaction fees, boosts incentives amid Q3 loss
The real estate brokerage and tech platform is accelerating cost cutting after posting a $6M third-quarter loss, with revenue up 10.2% to $111.3M and agent count up 33% to 9,991
by Matt Carter Nov 7
real estate agent hosting fall community event with pumpkins
With a little creative planning, you can throw a fall client event that’ll rival your competition without breaking the bank, writes coach Darryl Davis
by Darryl Davis Nov 1
Going back to basics? Here's what top agents are doing to finish the year strong
Stop listening to the noise right now. Be aware of the market do not let it steal your focus, and get ready to rally your team by getting back to basics
by Adam Hergenrother Oct 27
An image of a ghost in front of a house to signify real estate agents getting ghosted.
When your clients ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
by Leslie Guiley Oct 27
Halloween real estate marketing ideas-dog trick or treating
Don't be a basic witch this Halloween. Think outside the coffin with coach Darryl Davis and these fun marketing ideas that'll show everyone why your business is a scream
by Darryl Davis Oct 26
PostcardMania sent 14M mailers in 2021. Here's what agents can take away from direct mail campaigns
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
by Craig C. Rowe Oct 25
Tribus to help clients reach new destinations with coaching program
Destination Coaching will be divided into tracks including some designed for veteran agents, some for team leaders and some for salaried staff within a company
by Craig C. Rowe Oct 21
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18