Always-on and getting smarter, AI coaching options grow
If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it's ready to get talkative
by Craig C. Rowe Feb 10
Katelyn Castellano promoted to Engel & Völkers Americas C-suite
The marketing and PR vet has been with Engel & Völkers since 2016 and will now also work on brokerage development and support as chief marketing and performance officer in the Americas
Trending: Ditch calls, follow fair housing, explore LinkedIn video
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
by Jessi Healey Feb 7
5 critical areas that agents cannot afford to skimp on in 2025
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
by Rachael Hite Feb 1
OpenAI and the art of the possible
Tune in to Inman Access, and learn how agents and brokerages can leverage the power and potential of artificial intelligence
by Inman Jan 30
Former Douglas Elliman broker heads to Coldwell Banker Warburg
New York City real estate specialist and broker Jacob Wood has left Douglas Elliman for Coldwell Banker Warburg, the firm has informed Inman
by Lillian Dickerson Jan 29
Yes, there's still time to make 2025 your best year yet in real estate
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
by Jimmy Burgess Jan 26
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
How to build a real estate business with proven strategies
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
by Jimmy Burgess Jan 9
Why Pantone’s 2025 Color of the Year is right for real estate brands
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice
by Jon Krabbe Jan 8
The real estate trends you're watching in 2025: Pulse
Here's what you're looking at to make sense of the 2025 real estate market's potential
by Inman Jan 8
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
by Jessi Healey Jan 4
Real estate marketing for 2025: Get ready to go all in
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
by Bernice Ross Jan 3
How to make the most of media, speaking, onstage opportunities
If public speaking or press coverage is still on your 2025 list of professional goals, it’s time to get started, Troy Palmquist writes. Here’s how to make the most of the opportunities that come along
by Troy Palmquist Dec 17
ERA Real Estate 'Moves Up' with new marketing campaign
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
by Marian McPherson Dec 13