Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
Finally, COVID-19 wasn't at the heart of the year's prevailing real estate technology trends. Instead, 2021 was marked by notable acquisitions and the fallout from the biggest of them all
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the US
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Last week, we asked readers: When it comes to your business, how are you making the most of Thanksgiving? Here's what our readers reported
Whether you’re a newbie just getting started or an experienced veteran, choosing a brokerage is something every agent faces at some point. By knowing what differentiates one firm from another, you suss through the heap and find the brokerage that will best fit your needs and goals