Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles
In her 1st interview with Inman, Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
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Learn practical ways to infuse brand consistency into every client interaction — from first hello to closing day — to build trust, recognition and lasting success
The public nomination period for Inman’s AI Awards closes Sept. 30. Until then, all members of the Inman community are invited to nominate AI visionaries for consideration
Instead of new fangled bells and whistles to run your real estate business, here are the tried-and-true rules of the game that agents should focus on now
When you start tracking these 3 lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum
You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice
Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough
Join us live for the Inman Insider webinar on September 23rd, where we’ll guide you through a strategic framework for adopting AI in your brokerage.