The art of balancing marketing spend when times are tough
The key to successful marketing lies in striking the right balance between cutting costs and investing in growth
by Chris Pollinger May 11
A new faucet? Hand sanitizer? The unlikely marketing spends that have a big payoff
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
by Teresa Boardman Mar 14
Make it count! How to plan your 2023 marketing budget
Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year
by Rainy Hake Austin Dec 27
5 tips for building your 2022 marketing budget
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Deciding on your marketing spend? Put your focus here
For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
by Kim Luckie Oct 21
A woman accountant creating a budget using a calculator
Here are a few things to consider as you plan for next year
by Michelle Ayala Oct 1
Airbnb announces drastic cost-saving measures to survive slowdown
CEO Brian Chesky said he and his executive team will take dramatic pay cuts along with eliminating marketing budget
by Marian McPherson Mar 30
Why you shouldn't pay attention to your marketing budget
Budgets aren't inherently bad (at all!), but adhering too strictly to one can be
A man on his laptop and phone at the same time
Here's to your digital success next year
by Justin Kerby Dec 12
Podcast: How to achieve farming success using the FedEx model
Kenny Klaus shares how he became the local go-to agent in his farm
by Pat Hiban Aug 19
Perfect ad in hand -- how many times should you promote it?
Finding your sweet spot in real estate advertising
by Eric Cosway Aug 17
A woman accountant creating a budget using a calculator
Stop listing reasons, and make it happen
by Laura Viñalet Jul 26
4 huge lies agents tell themselves
Stop telling yourselves these lies, and you'll enhance your success
by Cody Martens Sep 29