The key to successful marketing lies in striking the right balance between cutting costs and investing in growth
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
Here are a few things to consider as you plan for next year
CEO Brian Chesky said he and his executive team will take dramatic pay cuts along with eliminating marketing budget
Budgets aren't inherently bad (at all!), but adhering too strictly to one can be
Here's to your digital success next year
Kenny Klaus shares how he became the local go-to agent in his farm
Finding your sweet spot in real estate advertising
Stop listing reasons, and make it happen
Stop telling yourselves these lies, and you'll enhance your success