Chicago top producer Michael LaFido demystifies luxury real estate
Learn how to use lifestyle marketing and direct response methods to attract wealthy clients
by Matt Johnson Mar 28
Luxury Houston brokerage ups marketing game with private events
Open house events accelerating homes' sales times
by Erik Pisor Mar 22
Sellers creating custom websites, posting videos to attract listing attention
Motivated sellers are finding new ways to differentiate listings
by Erik Pisor Sep 29
A winning strategy for your next listing appointment
Why not let sellers choose their own comps and set the asking price?
by Bernice Ross Dec 5
'Storytelling' helps luxury buyers picture themselves in a home
Tap into emotional benefits to sell even the toughest listing
by Bernice Ross Aug 6
'Adulterers need not apply'
by Inman Jul 25
Don't force would-be buyers to call for information
National open house weekend also a chance to plug homeownership, Realtors
by Inman Apr 23
Lenders accused of violating Fair Housing Act
by Matt Carter Apr 11