Mauricio Umansky knows a thing or 2 about leveraging media coverage
Thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients
by Mauricio Umansky Jun 8
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25
Put yourself out there! How to develop a media relations strategy
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
by Christy Murdock Mar 23
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17
Ryan Serhant on explosive growth in 2021, Inman Connect memories
Serhant spoke to Inman about what's ahead for SERHANT. and reflected on his fondest memories of Inman Connect ahead of the big event in April and in celebration of its 25th anniversary
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Dear Marketing Mastermind: How can media make you the go-to local expert?
Opinion
Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves
by Christy Murdock Apr 9
3 savvy moves that'll take your income to the next level
Opinion
Commit to just one of these, and see your business grow
by Abhi Golhar Jan 31
How to stop being like every other real estate agent
Craft a strong unique value proposition, and you can't lose
by Toby Salgado Nov 10
How big media thinks about the real estate opportunity
Robert Thomson sits down with Brad Inman on stage
by Inman Sep 28
Why Facebook groups are the worst place for agents to get advice
Opinion
You’ll find questions that should never be asked on social media, but why?
by Erica Ramus Jun 28
5 critical mistakes that could blow your big media moment
Be prepared for when the spotlight is ready to shine on your company news or product
by Craig C. Rowe May 20
Attention-grabbing secrets from Donald Trump (and other spectacles)
Creating commotion to drive your business
by Ryan Fletcher Apr 11