3 totally bustable myths about millennials in real estate
Breaking through the misconceptions will help your business breakthrough to this new group of potential clients
by David Stroh Aug 23
Two student-aged girls looking at a computer together
How to connect with the largest group of first-time homebuyers
Homeownership in states with the most and least student debt
NAR chief economist says buyers with high student loan debt can still find ways to purchase
by Marian McPherson Aug 4
6 trends that will 'reshape' the homeownership journey
Research from a financial services company digs into the factors shaping the future
by Amber Taufen Jul 17
6 ways to gain influence with the largest generation of homebuyers
Lay the groundwork for many years to come
by Bernice Ross Jul 10
A new home under construction
Buyers are absorbing the increased costs of new construction lots
by Caroline Feeney Jun 15
How Lady Gaga and Tony Bennett are about to change your real estate business
It's time to break the barriers between generations; we're stronger together than we are apart
by Adam Lerman Jun 5
Luxury millennial consumers will buy soon: Here's what they want
Those just breaking into the high-end tier seek recognition of their individuality and good storytelling from their agents
by Gill South May 23
Facing inventory woes, millennials turning toward fixer-uppers
Buyers who bought their first home in 2016 spent an average of $33,800 on renovations
by Marian McPherson May 4
A millennial woman with her hand on a hat looking over a lake
Opinion
Want to get a piece of the fastest growing buyer segment in the market today? Here’s how to reach millennial buyers. It’s easier than you think.
by Meghan Zuvelek May 1
Zillow Group's RealEstate.com: Homeownership cost tool included?
Real estate giant may be taking a cue from startup TLCengine
by Andrea V. Brambila Apr 26
5 trends shaping 2017 spring homebuying season
Privacy was buyers' top goal when searching for a home, followed by fulfilling familial needs, stability and financial investments
by Marian McPherson Apr 14
Two student-aged girls looking at a computer together
Young adult homeownership continues to lag after the Great Recession
by Deidre Woollard Apr 13
5 things picky millennial homebuyers want
If you want to target this group of buyers, you’ll have to play it carefully and highlight the features they desire
by Anna Johansson Apr 12
Does owning a home mean you're an adult? Millennials think so
Bank of America survey drills down into the beliefs, concerns and behaviors of this powerful buyer segment
by Lew Sichelman Apr 12