An image of the Compass CEO Robert Reffkin and the Anywhere CEO Ryan Schneider in front of a wall of question marks to symbolize this Compass-Anywhere merger FAQ.
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
by Christy Murdock Oct 1
A row of keys
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
by Derek Carlson Sep 30
AI for real estate
After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication
by Josh Ries Sep 8
A school bus in front of lockers to represent the seven lessons every real estate agent needs.
Education isn't about chasing certificates, Darryl Davis writes. It's about protecting your livelihood, building your brand and being the professional people trust
by Darryl Davis Sep 1
Screenshots of Instagram posts created by Kaitlin Hannig, a Realtor in Salt Lake City, Utah
Salt Lake City-based Kaitlin Hannig may take shocking jabs at her viewers during Instagram home tours, but it helps draw in like-minded clients. Today, 75% of her business comes from the platform
by Lillian Dickerson Aug 20
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
TikTok is the most powerful lead gen tool you're probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
by Rick Guerrero Aug 11
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
Want to win fall? It starts with a smart summer strategy
The 7-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Aug 1
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
How to show up online without selling out: Visibility with integrity
Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
by Debra Trappen Jun 12