Homes.com just signed up thousands of agents, sold scores of 'boosted' listings
CoStar reported net profit of $6.2M in Q2, down from $19M in Q2 2024
by Taylor Anderson Jul 22
How an Oklahoma agent turned a $35 list price into marketing magic
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
by Marian McPherson Jul 22
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Even if you're a solo agent, it still pays to be a team player
You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career
by Jessica Souza Jul 19
EXp Realty exec tells agents to stop using bad photos
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders
by Lillian Dickerson Jul 18
Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
Many agents have gathered in online forums to criticize the mailers as ‘unethical.’ But Homes.com’s parent company says most agents are fine with them
by Taylor Anderson Jul 16
3 secret AI prompt strategies that supercharge your business
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
by Bernice Ross Jul 16
Has this Austin MLS 'solved' the private listings conundrum?
Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes
by Eric Bramlett Jul 15
Yes, you've changed your process in light of the private listings drama
While you were short on details, you said that you've changed the way you talk with your seller clients about their options in light of the private listings debate
by Inman Jul 15
5 ways to ensure buyers and sellers choose YOU as their next agent
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
by Oliver Graf Jul 14
7 tired business strategies that are costing you closings
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
by Jimmy Burgess Jul 13
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
by Kyle Basila Jul 11