Southern California's Suarez Team latest to join Real
The 10-person Suarez Team operates in lucrative Los Angeles-area zip codes and is one of many to hook-up with the remote, tech-enabled brokerage
by Craig C. Rowe Jan 31
Lofty's new AI Assistant reveals itself at Inman Connect
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
by Craig C. Rowe Jan 23
Inman unveils new class of 2024 Power Players
With its new Power Players list, Inman recognizes 137 industry leaders for their power and influence as it kicks off a year of expanded awards
by Inman Jan 18
The agent migration from legacy brokerages continues
As we approach the final weeks of 2023, agents are continuing to migrate from legacy brands to low-fee, cloud-based brokerages. Mike DelPrete looks at the numbers and trends
by Mike DelPrete Nov 16
Here’s how to build a group your team wants to stick with
'You're in it for the career, not for the year,' Kymber Lovett-Menkiti says as she leads this Inman Connect panel discussion about creating a thriving culture
by Taylor Anderson Nov 1
Will Q3 earnings keep real estate mired in a 'Groundhog Day' loop?
Real estate companies have been trapped in a repeating cycle of bad financial quarters. Will this latest round of earnings break the loop, or is the industry doomed to relive it?
by Jim Dalrymple II Nov 1
Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24
New consumer app, agent financial health focus of Real conference
At its RISE 2023 conference, Real Brokerage announced a consumer-facing search app that will link homebuyers to agents and its mortgage program
by Craig C. Rowe Oct 23
Real adds 56 real estate 'Legends' in Northern California
Active throughout the Sacramento market, John Pope has been selling homes for 45 years and brings a unique level of tenure to the fast-growing, tech-forward residential brand
by Craig C. Rowe Oct 13
Mike DelPrete: Disruptive brokerage models gaining traction
At CEO Connect on Tuesday, DelPrete used business book 'The Innovator's Dilemma' as context for why traditional brokerages can't adjust on the fly to upstart 100% commission models
by Craig C. Rowe Aug 9
Successful agents show up, Robert Reffkin says in remote-work rebuke
During an Inman Connect panel on Wednesday, Compass' CEO argued the brokerage's in-person philosophy gives it an advantage over rival firms 'charging the least and giving you the least'
by Jim Dalrymple II Aug 9
The Real Brokerage to raise agent fees on heels of $20M loss in 2022
Fee hikes for new and existing agents are set to begin April 1 and come after a tumultuous 2022, when Real posted significant losses, the brokerage confirmed to Inman
by Taylor Anderson Mar 22
Keller Williams welcomes back another multimillion-dollar team
After a 9-month stint with Real, the Orlando-based Ken Pozek Group has returned to Keller Williams. The 21-agent team closed $322M in sales in 2021 and 2022
by Marian McPherson Mar 1
Is the housing market responsible for eXp's lagging growth? The Real Word
Opinion
This week, Byron Lazine and Nicole White are talking about the lagging growth at eXp, rising consumer confidence and the weekly media review Left, Middle, Right
by Byron Lazine Jan 12
The Real Brokerage closes deal to acquire LemonBrew Lending
This year's acquisitions of LemonBrew Lending and Expetitle pave the way for the company to provide end-to-end services to homebuyers in many markets
by Matt Carter Dec 9