Marketing to millennials: What agents need to know
The expectations have changed with this generation
by Justin Kerby May 23
Send baby boomers direct mail and let the magic unfold
What online dating teaches agents about marketing a home
Too much technology can ruin your listing
by Sam DeBianchi May 19
7 lead-generating video ideas that do the work for you
Use video to virtually meet future clients
by Jay Luebke May 18
9 ways to cut the noise and laser focus on being productive
Getting honest with yourself about your time choices isn’t easy, but it’s valuable
by Christina Ethridge May 18
Realtor.com vs. Zillow: A nasty fight for home turf
The ins and outs of the battle
by Peter Brooke May 17
A man checking Facebook on his laptop and his mobile phone
Using free posts, friend request messages and $2-$3 click ads
by Matt Johnson May 16
Stop looking for the easy way out -- branding is hard work
You have to put in the work and be authentic to build a brand
by Jordan Scheltgen May 16
Consumers are used to being dazzled. How do you compare?
Opinion
Reverse engineering the house that Jack built
by Chip R. Bell May 13
What a millennial needs to become a first-time homebuyer
I'm a 32-year-old future homebuyer. I'm finally ready to put down roots and buy a house in my hometown just outside of St. Louis with my boyfriend -- but not for another year as to get our financial house in order. I'm moving back to Missouri from North Carolina where I had an internship as I completed my master's degree.
by Dani Vanderboegh May 13
How are agents using social media?
Social media is everywhere, and humans are all over it. There's more advice about how real estate agents should operate on social media than anyone could possibly follow. Should you jump on the latest trend right away or wait to make sure it doesn't fizzle out? Hire someone to manage your social presence or do it all yourself?
by Gill South May 12
Just give me 5 stars: The real deal with agent reviews
Opinion
What's a rating really worth?
by Teresa Boardman May 12
How to start a conversation (good or bad) with viral marketing
Bus bench advertisements unintentionally provide 100 leads per week for Oakland agent
by Britt Chester May 11
Ask the audience: How likable is your headshot?
PhotoFeeler enables agents to have their photos critiqued in a snark-free, professional setting
by Craig C. Rowe May 11
4 tips for getting your videos in front of clients
Get more likes, shares and leads using these tactics
by Donnie Miller May 11