Consumers are used to being dazzled. How do you compare?
Opinion
Reverse engineering the house that Jack built
by Chip R. Bell May 13
What a millennial needs to become a first-time homebuyer
I'm a 32-year-old future homebuyer. I'm finally ready to put down roots and buy a house in my hometown just outside of St. Louis with my boyfriend -- but not for another year as to get our financial house in order. I'm moving back to Missouri from North Carolina where I had an internship as I completed my master's degree.
by Dani Vanderboegh May 13
How are agents using social media?
Social media is everywhere, and humans are all over it. There's more advice about how real estate agents should operate on social media than anyone could possibly follow. Should you jump on the latest trend right away or wait to make sure it doesn't fizzle out? Hire someone to manage your social presence or do it all yourself?
by Gill South May 12
Just give me 5 stars: The real deal with agent reviews
Opinion
What's a rating really worth?
by Teresa Boardman May 12
How to start a conversation (good or bad) with viral marketing
Bus bench advertisements unintentionally provide 100 leads per week for Oakland agent
by Britt Chester May 11
Ask the audience: How likable is your headshot?
PhotoFeeler enables agents to have their photos critiqued in a snark-free, professional setting
by Craig C. Rowe May 11
4 tips for getting your videos in front of clients
Get more likes, shares and leads using these tactics
by Donnie Miller May 11
5 ways to dominate your spring real estate market
Agents should never slow down, but now's really the time to accelerate your efforts
by Gregory Kiep May 4
5-star Realtor ratings: A chance for NAR to tighten ethics code
A leadership opportunity to rein in those who seek only the best reviews
by Russ Cofano May 4
Podcast: Gary Griffiths on business fads and Facebook ads
It's the little things that make you a great agent
by Pat Hiban May 3
Visiting WordPress on a mobile device
Simple additions that go a long way
by Jack Dawson May 3
4 memorable ways to get referrals from past clients
Video: 6,000 Instagram followers in 10 months, agent tells all
How Realtor Sarah Johnston is having her best sales year ever
by Matt Johnson May 2
As real estate evolves, we're still exactly the same
New shiny objects but similar motivations
by Teresa Boardman Apr 29
Ellen Smith Eaton: There's no substitute for experience
Your work should fund your life's to-do list
by Pat Hiban Apr 27