Pulse: The new marketing strategies you're trying in 2022
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
by Inman Sep 28
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
Get top talent: 8 tips for creating a solid recruiting plan for your team
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas
conflict, fight, argue
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
by Adam Hergenrother Sep 22
Pulse: What new marketing strategy are you trying in 2022?
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
by Inman Sep 21
Compass scores high-performing Miami team from BHHS
The Nancy Batchelor Team at Berkshire Hathaway HomeServices is one of the top-performing medium-sized teams in Florida. It includes Batchelor herself and 9 other agents
by Jim Dalrymple II Sep 21
Pulse: Readers share the worst marketing advice they've ever received
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
by Inman Sep 21
Naming your team? Here's why it's crucial to get it right the first time
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16
How to become the team that attracts top talent
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
by Adam Hergenrother Sep 16
2 Midwest Century 21 brokerages combine forces
Century 21 Scheetz is acquiring Century 21 Rasmussen. Both brokerages operate in Indiana
by Jim Dalrymple II Sep 14
Pulse: What's the worst marketing advice you've ever received?
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
by Inman Sep 14
Pulse: Readers share their favorite real estate marketing campaigns
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
by Inman Sep 14
Pride community at a parade with hands raised and the LGBT flag.
The LGBTQ+ Real Estate Alliance has unveiled its first-ever 'Top Producers list,' which ranks agents and teams by sides and sales volume
by Jim Dalrymple II Sep 9
Pulse: What's the best real estate marketing campaign you've ever seen?
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
by Inman Sep 8