Yes, you need to respond to the good reviews, too
Those satisfied clients need love, too, so make sure you're responding to their positive reviews with sincere appreciation
by Laura Stace Aug 26
Bored with your Facebook feed? 7 ways to jazz it up
Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients
by Laura Stace Jul 6
The agent's guide to testimonials and reviews
Word of mouth (the digital kind) comes from online reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones
by Christy Murdock May 12
The surprising psychology behind client reviews
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
by Darryl Davis Apr 30
RateMyAgent, Realtor.com forge review publishing partnership
The Australia-based agent review solution will be integrated with Realtor.com’s member profiles, allowing users to send completed reviews directly to the portal for consumer viewing
by Craig C. Rowe Feb 14
7 referral business building tips from Million Dollar Listers
Former 'Million Dollar Listing LA' stars share their secrets for building a thriving referral network and bountiful business
by James Harris AND David Parnes Dec 7
Don't call it a comeback! Why QR codes are more relevant than ever
Convenience and COVID reintroduced customizable barcode technology. Here's how to make the most of scannable QR codes
by Sam Trimble Apr 11
Offers are just the beginning: How to get top dollar for sellers
Opinion
Is your seller receiving a high number of multiple offers? Here's how to ensure sellers are satisfied that they got the best price and terms possible
by Carl Medford Apr 6
19 agents share how tooting their own horns is bringing in business
Client testimonials don't just feel good, they're a powerful way to build authority online
by Christy Murdock Feb 4
Inman Review: Birdeye is a smart take on experience marketing for agents
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
7 things everyone should do before paying for leads online
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
by Christy Murdock Nov 20
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
How to defend your online reputation
A review and testimonial are completely different things and should be strategized accordingly
by Jay Thompson Oct 9