This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies
Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage's 2018 rebrand and what's next
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing