Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
Focusing on the team's individual agents and what makes each one unique is key to Fast Real Estate Team's diverse marketing efforts
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
Opinion
Your success is based on the deep-down habits you build into your marketing. Systematize your growth and expand your reach with these tips for ongoing, consistent progress
Opinion
This week, Byron Lazine and Nicole White discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and Matt Lionetti’s latest Instagram Reel
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
Opinion
This week, Byron Lazine and Nicole White discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every agent should make
To stand out, create fresh, creative and engaging content on social media. This will help you grow your following and gain your clients' trust. Here are some ideas
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research