What will agents make of Zillow's ShowingTime+? The Real Word
Opinion
This week, Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early
by Byron Lazine Sep 30
Inez Wade advances cancer research 1 luxury sale at a time
Since Inman spoke with Wade in 2017, Penn Medicine's Abramson Cancer Center, where she established a research endowment, has garnered 18 FDA approvals for new cancer treatments
by Lillian Dickerson Sep 30
6 steps for making your real estate brand pop in a crowded market
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
by Luke Babich Sep 30
comfort
Opinion
If you’re too comfortable in these five areas, it might be a warning sign that your business is in decline
by Jimmy Burgess Sep 30
Amid Hurricane Ian disaster, real estate pros begin picking up pieces
The storm slammed into southwestern Florida with winds as high as 150 miles per hour. President Biden said it may prove to be the deadliest hurricane in the state's history
by Jim Dalrymple II Sep 29
Real estate agents weigh in on Zillow's ShowingTime+ debut
Monday's launch of ShowingTime+, a new brand intended to unify Zillow's technology offerings, has only highlighted the industry's polarizing thoughts about the company's agent strategy
by Marian McPherson Sep 29
4 pillars of creating a strong, relevant brand identity
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
by Rainy Hake Austin Sep 29
Finish the year on top with these 5 lead-gen strategies
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
by Tom Toole Sep 29
How to advocate for your clients and make your team indispensable in any market
Opinion
Understanding your clients' pain points and finding ways to help will make you and your team essential parts of the homebuying equation
by Janet Ramirez Sep 29
Forget training! Focus on skill-building with your team
Mastery starts with role-playing with peers, then graduates to practicing the skills in real-world environments. We can’t teach world-class boxers from behind a desk
by Chris Pollinger Sep 29
Are we really in a 'housing recession'?
Opinion
There seems to be a great deal of confusion between our current market conditions and those of the 2008-era housing crisis
by Matthew Gardner Sep 28