With Matterport buy, CoStar makes it a ground game
Opinion
Homes.com's $2B investment in 3D tech indicates the ground assault has started, as it looks to absorb terabytes of property meta-data upstream into its products and marketing campaigns
by Craig C. Rowe Apr 23
Let this pro planner help you create a stellar recruitment event
Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success
by Liane Dutton Apr 20
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
by Bernice Ross Apr 19
Build bridges with these answers to frequent NAR settlement queries
Opinion
Don't get defensive and burn bridges when you talk about recent settlements. Jimmy Burgess shares talking points to educate sellers and the public about the state of your business
by Jimmy Burgess Apr 19
Realtor.com campaign makes pitch for buyer representation
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals
by Jim Dalrymple II Apr 18
Still standing: Realtor resilience for challenging times
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
by Darryl Davis Apr 18
How accessible is your business for people with disabilities?
Don't let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone
by Rachael Hite Apr 17
Zillow launches 'Home Just Got Real' ad campaign
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
by Marian McPherson Apr 16
AJ Canaria Creative Services joins LeadingRE Solutions Group
Photographer responsible for capturing some of the industry's most notable events and people is now part of LeadingRE's global partner list
by Craig C. Rowe Apr 15
Agents feel the pain as BoomTown outage extends into another week
Since April 10, brokerage websites across the country have been dark as BoomTown scrambles to resolve service disruptions. The outage has already impacted the bottom line, agents told Inman
by Taylor Anderson Apr 15
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
30 listing lead generation ideas for a post-NAR settlement market
If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
by Jimmy Burgess Apr 11
3 advantages of tailoring your marketing strategy to niche buyers
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
by Rainy Hake Austin Apr 11
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
Follow this step-by-step listing presentation blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Realtor.com announces the 'Best Day to Sell' for 2024
Stronger buyer demand, higher listing prices and faster list-to-sale timelines have made the week of April 14 'the best time to sell,' according to Realtor.com
by Marian McPherson Mar 21