Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
by Christy Murdock Edgar Today 1:00 A.M.
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
by Marian McPherson Sep 28
Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
by Marian McPherson Sep 28
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
by Marian McPherson Sep 28
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
KW Marketing Vice President Annie Switt discussed the tools the company gives franchises and how Keller Williams has guided its network amid the pandemic
by Patrick Kearns Sep 28
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
Opinion
The iOS app comes with a 360-degree camera and tripod, as well as some sharp value-add features that make it stand out among the growing selection of virtual tour tools
by Craig C. Rowe Sep 25
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
by Jim Dalrymple II Sep 25
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
Matt Spangler, one of Compass' longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company's detractors would talk to its agents
by Patrick Kearns Sep 22
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22