Marketing

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. 1. Wydler Brothers, a Washin...

Zillow has taken over powering AOL Real Estate’s home search from realtor.com operator Move Inc., growing its real estate network to four sites. Move announced Monday that its two-year relationship with AOL Real Estate would end today. This mo...

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. 1. Alexandria, Va.-based brok...

What happened when I narrowed my niche? My business exploded. Quite literally. In 2012, we worked five months and made nearly double what we had made in 2011 working 12 months. ......

We all know that having posts that are timeless is important. You know the ones that people will find year after year and are still relevant, regardless of the topic. There are a number of reasons for doing timeless posts. Here are a few ......

Normally, you know you’ve put on a successful open house when you hear from attendees shortly after the event. Michelle Real and James Doran received additional validation: job offers. The husband-and-wife duo and owners of the The Real Team Coldwe...

As a busy Realtor on the go, you are likely multitasking on your smartphone or tablet on a daily basis, traveling to different locations, and accessing online resources from various sources of secured and unsecured Wi-Fi connections. An October 2013 ...

If you missed our real estate webinar, “‘Best in Class’ Real Estate Marketing: Predictions for 2014,” you can catch the replay here! We had a jam-packed conversation with Valerie Garcia, senior technology coach and trainer for...

In a page right out of the #madREskillz book, Nest, a maker of smart thermostats and smoke and carbon monoxide detectors, has renovated a traditional fire truck and turned it into a traveling marketing hub. The Twitter-blue, gleaming-chrome truck hap...

Raise your hand if the only way you've ever created a Facebook "ad" is by using the “Boost Post” button. C’mon, don’t be shy. Raise it high -- in your office, at home, at Starbucks ... wherever you are. Don’t feel bad if you are raisi...

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. 1. Fort Collins, Colo.-based ...

If there is one thing I have consistently heard from agents over the last few years it’s that they want to use video in their online marketing but they don’t know how to get started. They understand that buyers expect ......

The founder and former CEO of a multistate real estate showing appointment service is scheduled to report to prison today to serve a 2 1/2-year sentence for pocketing his employees’ payroll taxes instead of handing them over to the government. ...

One of my very favorite ways to create new content is to take something I’ve already produced and repurpose it. Producing and creating great content can be a full-time job, and one that none of us have time for. But ......

Most business professionals would likely prefer people to refrain from defacing their advertisements. But not Graham Smith. The Minneapolis real estate agent said he’s always thought that any humorous, eye-catching alterations that street artists m...

There was a time, not so long ago, when my family and I would sit down on Sunday morning to have breakfast and I would watch my dad read the newspaper from cover to cover. Now, he reads the news ......

We can all agree that our customers begin their search experience online. The challenge is coming up with a plan to engage consumers while they browse, long before they need a person to help them. “If you don’t know where ......

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. 1. In an offbeat home tour, r...