getkeep.net App promises to help you 'Keep' your clients

App promises to help you 'Keep' your clients

Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch. Agents call it staying “top ......
By Inman | Thursday, January 29, 2015
Sergey-Nivens/Shutterstock 3 rules for bridging digital trust gap in real estate

3 rules for bridging digital trust gap in real estate

Do you believe everything you read on the Internet? Probably not. Marketing to online buyers and sellers does not guarantee that you are earning their trust — or their business ......
By Scott Schang | Thursday, January 29, 2015
Monkey-Business-Images/Shutterstock Master real estate inbound marketing in 3 steps

Master real estate inbound marketing in 3 steps

It doesn't take a visionary to see the beautiful overlap between being "inbound" and being a real estate agent, but Inbound marketing is not a turnkey solution to growth. It requires persistence and dedication to a certain way of doing business to re...
By Eddie Earnest | Thursday, January 29, 2015
Hadrian/Shutterstock Dead or alive? Print as a real estate marketing tool

Dead or alive? Print as a real estate marketing tool

We recently surveyed real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked responde...
By Peyman Aleagha | Thursday, January 29, 2015
Pacific Northwest Photo_79543456 3 ways to prove you're a local expert

3 ways to prove you're a local expert

With thousands of Realtors in any given metropolitan city, what could set you apart? I would want a local expert, someone who has made it very apparent that they know more than I do — and I know that I will be better off if I use the local expert's...
By Will Caldwell | Wednesday, January 28, 2015
dzxy/Shutterstock Get inside your clients' heads: 3 psychological lessons for real estate

Get inside your clients' heads: 3 psychological lessons for real estate

Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you ...
By Kevin Hopp | Tuesday, January 27, 2015
coldwellbankerwest_hero Smart marketing materials update themselves

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, ...
By Inman | Tuesday, January 27, 2015
coach Julie Harris: 'My goal is to provide overwhelming value to my agents'

Julie Harris: 'My goal is to provide overwhelming value to my agents'

"Sometimes my job is to take a 'grizzled veteran' and help them find a level of time management that gets their life back in order," says the co-founder of Tim and Julie Harris Real Estate Coaching. "Other times, my job is to get a new agent on an im...
By Inman | Tuesday, January 27, 2015
Nosonjai/Shutterstock 4 homebuyer turnoffs and how to avoid them

4 homebuyer turnoffs and how to avoid them

Recently, I had the opportunity to work with some homebuyers who had an experience with another buyer's agent a few weeks before the holidays. They called me because, as they put it, there were things the other agent had done that made them feel she ...
By Hank Bailey | Monday, January 26, 2015
Plume Photography_137159162 Feeling buyer burnout? Become a listing agent

Feeling buyer burnout? Become a listing agent

We get lots of inquiries from agents looking for a change — they're tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn't your strategy have ...
By Tim Harris | Friday, January 23, 2015
Murray Isbister/Flickr via cc Dominate your real estate niche in 3 steps

Dominate your real estate niche in 3 steps

Top-producing real estate agents often focus on a particular area and just dominate it. There are several underlying factors that perpetuate this strategy, and it takes discipline to become that local all-star agent ......
By Will Caldwell | Friday, January 23, 2015
Mario Savoia/Shutterstock Using real estate 'eye candy' to hook consumers

Using real estate 'eye candy' to hook consumers

One of my friends and blogging mentors used to say to me that blogging is not "lightning in a bottle." That being said, I suggest mixing in "eye candy" posts, designed to bring a quick buzz of traffic to your site that may last only a few weeks ......
By Jeremy Blanton | Thursday, January 22, 2015
Vladimir Arndt_168940028 How to generate leads with a focused social media campaign

How to generate leads with a focused social media campaign

More than half of homebuyers start their home search online. It's clearly important to have a website (storefront) for customers to enter and browse (figuratively speaking) ......
By Ethan Sigmon | Thursday, January 22, 2015
Hendrik Wieduwilt/ Flickr 5 steps to more real estate sales

5 steps to more real estate sales

You won't get fit by talking about going to the gym. You need to "just do it." Achieving higher real estate sales is no different. My slogan this year is, "Stop dreaming. Start doing." It is time ......
By Colleen Barry | Wednesday, January 21, 2015
Mtsaride_213794329 'Realtor' isn't a 4-letter word

'Realtor' isn't a 4-letter word

Anomaly. Machine. Superwoman. Those are a few of the names I'm called every now and again. I'm not convinced that any of these are said with malice, but when you're an admitted overachiever who still wants to be warm and fuzzy on occasion, ­they can...
By Leigh Brown | Wednesday, January 21, 2015
fototip_241604095 3 supercharged tips to prevent real estate client meltdowns

3 supercharged tips to prevent real estate client meltdowns

Who's been here before? Your buyer couple walks into a listing that has been on the market for weeks with no activity. It's the 25th house they've looked at because they haven't been able to find exactly what they're seeking ......
By Leighton Dees | Wednesday, January 21, 2015
coach Dianna Kokoszka: 'When you change their thinking, you change the world'

Dianna Kokoszka: 'When you change their thinking, you change the world'

"A coach helps people learn how to think so they get what they want when they want it," says the CEO of MAPS Coaching. "Many people get into real estate for the freedom, flexibility and financial success, yet most agents choose flexibility and freedo...
By Inman | Wednesday, January 21, 2015
SFC_25219750 Who's in your real estate target audience?

Who's in your real estate target audience?

Many of us believe that our target audience is everyone, and this is not the case. We just can't target the world. If you're serious about social media, then pay attention; you must choose your audience with much thought and knowledge ......
By Christina Garabedian | Tuesday, January 20, 2015