HubSpot's Laura Fitton talks about building a social business at Real Estate Connect San Francisco 2014. Moving beyond social media as the next shiny object

Moving beyond social media as the next shiny object

HubSpot's Laura Fitton explains how to graduate from using social media as the next shiny object to running a social business that attracts visitors and converts leads into closings ......
By Inman News | Friday, August 29, 2014
agent match us news and money Surprise: There's serious support for agent matching

Surprise: There's serious support for agent matching

Realtor.com’s experiment with AgentMatch may have been short-lived, but a majority of Inman News readers say they approve of services that match agents with consumers based on sales data. Nearly 6 in 10 Inman News readers (57 percent) respondin...
By Inman News | Thursday, August 28, 2014
Hacker image via Shutterstock. Portal hacks: how to get your money's worth out of online leads

Portal hacks: how to get your money's worth out of online leads

The big real estate search sites -- Zillow, Trulia, realtor.com and homes.com -- attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate. Some who know the game be...
By Inman News | Thursday, August 28, 2014
Facebook.com screen shot 5 reasons real estate agents should dump their Facebook business pages

5 reasons real estate agents should dump their Facebook business pages

If you're a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate o...
By ActiveRain | Wednesday, August 27, 2014
Sue Benson, 'The Pink Lady,' really likes pink. How emulating a 'Legally Blonde' character can win you clients

How emulating a 'Legally Blonde' character can win you clients

Is branding yourself as a borderline cartoon character a good way to generate business? Sue Benson is living proof that it can be. Benson is “The Pink Lady.” Over the last three years, the Spring Hill, Florida-based agent has worked tirelessly to...
By Teke Wiggin | Monday, August 25, 2014
Giveback Homes helped build a home in Nicaragua for Fermin Sanchez and his family. Giveback Homes helps charity-minded real estate pros stand out from the crowd

Giveback Homes helps charity-minded real estate pros stand out from the crowd

Doing charity work in the Central American country of Nicaragua in 2011, Blake Andrews was touched by how much the shoes he placed on a little girl’s feet meant to her. The thought hit him then: If shoes can do ......
By Paul Hagey | Thursday, August 21, 2014
FAIL (1) 18 real estate 'professionals' who are doing it wrong

18 real estate 'professionals' who are doing it wrong

From terrible advertising to awful fails in construction, here are 18 real estate "professionals" who should consider a career change ......
By Seth Williams | Thursday, August 21, 2014
Agents at Berkshire Hathaway HomeServices Michigan Properties took the "Ice Bucket Challenge." Real estate embraces ALS 'ice bucket challenge'

Real estate embraces ALS 'ice bucket challenge'

Zillow CEO Spencer Rascoff has poured ice-cold water over his head and screamed. So has Trulia’s top exec, Pete Flint, and Better Homes and Gardens Real Estate’s CEO Sherry Chris. They are among the flood of individuals participating in social m...
By Paul Hagey | Wednesday, August 20, 2014
Century 21's Bev Thorne talks about brands at Real Estate Connect San Francisco 2014. How to make your brand relevant to consumers

How to make your brand relevant to consumers

What brands do consumers really care about? How do you make your brand relevant? Some real estate heavy hitters with some major league brands — Gary Gold of Hilton & Hyland, Charles Moore of McGuire Real Estate, Bev Thorne of ......
By Inman News | Tuesday, August 19, 2014
Cocktails image via Shutterstock. 10 more tips to stay top of mind post-closing

10 more tips to stay top of mind post-closing

Here are 10 simple ways agents can stay relevant after handing over the keys to stay top of mind with their clients ......
By Will Caldwell | Thursday, August 14, 2014
vs. (1) Pink lady videos vs. lead gen in a co-working space

Pink lady videos vs. lead gen in a co-working space

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. PDT Thursday, Aug. 14.  Last week, a coconut mailer proved to be the winning ......
By Gina Thelemann | Wednesday, August 13, 2014
What is great SEO- Viral real estate content is now 1,000 words

Viral real estate content is now 1,000 words

The two most important SEO factors today are quality content and its value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But how do you create content that someone will want to...
By ActiveRain | Tuesday, August 12, 2014
Ripe coconut image via Shutterstock. A coconut in the mail is hard to ignore

A coconut in the mail is hard to ignore

Once upon a time, a real estate agent discovered a coconut at his door. “What a pleasant surprise,” thought the agent. “The next time I have a crippling hangover, maybe this will help.” But when the agent cracked the coconut open after a n...
By Teke Wiggin | Monday, August 11, 2014
Screen shot 2014-08-07 at 7.58.22 AM Coconut mailers vs. home evaluation videos

Coconut mailers vs. home evaluation videos

The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. Pacific time Friday, Aug, 8. ......
By Gina Thelemann | Thursday, August 7, 2014
Blogger image via Shutterstock. It's back to the brokerage for NAR's social media maven

It's back to the brokerage for NAR's social media maven

Heather Elias, the National Association of Realtors’ director of social media and a well-known real estate industry personality, is joining the fast-growing Washington, D.C.-area brokerage Century 21 Redwood Realty. She starts Sept. 1. As vi...
By Paul Hagey | Thursday, August 7, 2014
House keys image via Shutterstock. 3 ways agents can stay relevant after closing

3 ways agents can stay relevant after closing

One of the major reasons homeowners do not rehire their real estate agent is that they simply cannot remember their agent’s name. A dismal 17 percent of homeowners actually use their agent again, according to a consumer panel at Real Estate Connect...
By Will Caldwell | Thursday, August 7, 2014
shutterstock_164716904 'Zulia' merger means agents must expand skill set to survive

'Zulia' merger means agents must expand skill set to survive

It was only a matter of time. The Zillow/Trulia merger was inevitable. These companies operate very similar business models, and go after the same clients. Combine the two, and you have one very dominant consumer real estate search portal. Zillow’s...
By Will Caldwell | Tuesday, August 5, 2014
Homes_Land_RE_Book Print ad standbys The Real Estate Book, Homes & Land now under same owner

Print ad standbys The Real Estate Book, Homes & Land now under same owner

A private investment firm that purchased the publisher of The Real Estate Book in 2012 has acquired another venerable real estate marketing brand, Homes & Land, saying local print advertising remains “a very strong business model.” Bo...
By Andrea V. Brambila | Monday, August 4, 2014