More Marketing News

The do's and don'ts of posting content online
Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the l...
Apr 22, 2015 by Wade Vander Molen
3 tips to sell homes faster -- and for a higher price
Like many other industries, real estate is driven by the cardinal rule of the market: Buy low, sell high. We all know th...
Apr 22, 2015 by Clint Stevens
Webinar recap: Inman demo day with Pipeline ROI
Only a few short weeks ago we talked about inbound marketing for real estate with the team at Pipeline ROI -- now it's ...
Apr 21, 2015 by Laura Monroe
Century 21 leverages cardboard for latest quirky consumer marketing campaign
Realogy's huge franchise brand, Century 21 Real Estate, goes Super Bowl big to get its name out to millions of consumers...
Apr 21, 2015 by Paul Hagey
Can predictive analytics breathe new life into direct mail marketing?
Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone o...
Apr 21, 2015 by Rick Frascona
The Ten Commandments of real estate email marketing: Part 1
Email marketing is one of the most popular marketing tools for real estate agents -- and perhaps one of the least unders...
Apr 21, 2015 by Kathryn Royster
Atlanta loan officer flips switch from refinances to purchases
About 10 years ago, loan officer Lindsay Moss-Frangie joined a large Atlanta mortgage broker that built its business on ...
Apr 20, 2015 by Amy Swinderman
What works (and what doesn't) with buyer lead-qualifying techniques
Traditional buyer lead-qualifying techniques help you determine whether the lead is qualified to purchase a home, but t...
Apr 20, 2015 by Kathleen Allardyce
Partnering with volunteer organization has heartwarming payoff for real estate brokerage
Agents in New York City volunteered their efforts to combat the bitter cold this winter by gathering gently worn coats f...
Apr 20, 2015 by Rachael Hite
Michael Gibbons: 'Social media is not a thing for me; it’s part of my life'
Age: 53 midcentury modern (vintage) Years in real estate: Licensed 2009 Company: Savvy and Company | Smart Real E...
Apr 20, 2015 by Inman
How to get real estate consumers to spend up to 90 percent more time on your website
As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? V...
Apr 19, 2015 by Wade Vander Molen
The psychology of pricing a real estate property
Is there a science or psychology to pricing your client's property? I believe there is, and that price is a direct funct...
Apr 17, 2015 by Robert McTague
Ryan Serhant: 'Lack of focus and lack of endurance' are biggest barriers to success
Inman is interviewing the top producers in real estate for this new profile series. Here's Ryan Serhant of Nest Seekers...
Apr 17, 2015 by Inman
Seeking mortgage and real estate pros to share news, views and more
What if you had a platform to share your knowledge -- the things you do and ideas you have every day that make you an ex...
Apr 16, 2015 by Inman
3-D showcase of the week
This magnificent home boasts nine bedrooms, 12 full baths and three half-baths -- each completed to an unparalleled le...
Apr 16, 2015 by Robert Eisenbach
6 factors that impact the value of a home
The website HouseLogic recently came up with a list of items that impact the value of a home. We all know that highly r...
Apr 16, 2015 by Hank Bailey
5 must-have slides for every listing presentation
Agents who passively market their sellers' properties aren't doing everything they can to drive traffic and generate buy...
Apr 15, 2015 by Inman
The real dirty secret about open houses in real estate
There is a rumor among the public that the real purpose of open houses is about generating leads for agents -- not selli...
Apr 15, 2015 by Bryan Robertson
How to drive traffic to your real estate website
We're going to define exactly where the 240 million unique visitors to real estate websites went and how they got there....
Apr 15, 2015 by Creed Smith
5 tips to help real estate agents launch an inbound marketing plan
Have you noticed the abundance of self-checkout lanes popping up in local stores? Do you use a bank app for mobile depos...
Apr 15, 2015 by Jessica Schweppe

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