More Marketing News

Brokerage-photographer service partnership yields faster, better photos for agents' MLS listings
A Sacramento, California-focused brokerage is counting on professional photography to aid its nearly 1,000 agents when m...
Aug 24, 2015 by Erik Pisor
3-D home of the day
A premier, one-of-a-kind home built with no expense spared. This home is situated on 18 fully gated and fenced acres tha...
Aug 21, 2015 by Kevin Klages
Is 'mommy MLS' the new face of real estate?
Since 2008, there has been a big shift in how we market. The mass marketing campaign concept just doesn't work anymore. ...
Aug 21, 2015 by Sissy Lappin
Luxury listing of the day: striking condo in Midtown East, NYC
The views through the floor-to-ceiling windows in this Manhattan condo are mesmerizing. Located in the 845 United Nation...
Aug 21, 2015 by Inman
3-D home of the day
Step into this northern Ontario lakefront dream home to experience all of its wonders. With 3,000 square feet of living ...
Aug 20, 2015 by Robert Eisenbach
Create a sideshow to raise your local profile
I call this the sideshow method because you are creating value and putting on a show of sorts. It's related to but outsi...
Aug 20, 2015 by Matt Ragland
Listing video of the day: Why dress up to stay in?
Our internal marketing team brainstormed a concept that matched the personality of the house. We sought to create a film...
Aug 20, 2015 by Jade Schuck
Luxury listing of the day: Brick estate on Bernardsville Mountain, New Jersey
With a butterfly staircase, five bedroom suites and two powder rooms, this 5-acre estate is the epitome of East Coast el...
Aug 20, 2015 by Inman
11 agent-tested tactics to drum up homes for buyers when inventory is tight
Savvy real estate agents can almost always find homes for their buyers -- even in markets where the supply of homes for ...
Aug 20, 2015 by Paul Hagey
The (house)keys to being an accessible agent
The best thing to do would be to provide ways for your clients to get in touch with you right on that syllabus. Here are...
Aug 20, 2015 by Neha Kamran
Luxury listing of the day: historic Fisher & Fisher Denver mansion
A stately abode in the heart of Denver, Colorado's Capitol Hill neighborhood containing six bedrooms and 11 bathrooms, t...
Aug 19, 2015 by Inman
REclarity a fast, easy way to enrich marketing media
REclarity is a simple app for mixing audio over a slideshow of selected images on your iPhone. Choose the images -- thre...
Aug 19, 2015 by Craig Rowe
Listing video of the day: Ski-in mountain lodge in Telluride
A killer mini-movie is the one we made for legendary luxury Realtor George Harvey's listing at 529 Benchmark Drive. This...
Aug 18, 2015 by Inman
Trulia mines Whisper for campaign's home-based secrets
Ever left a secret on Whisper, the anonymous online sharing community? It's designed to let you share details of your mo...
Aug 18, 2015 by Inman
Luxury listing of the day: Red Horse Lodge in the Arkansas Ozarks
Sometimes you need a little bit of rustic to complement your modern. This lodge is just shy of 19 miles to downtown Faye...
Aug 18, 2015 by Inman
Which digital marketing tactics provide biggest bang for your buck?
One real estate agent tries out Instagram on a whim and ends up netting $700,000 in sales and two referrals. Another kno...
Aug 18, 2015 by Inman
3-D home of the day
This 11,450-square-foot home in Buckhead, Georgia, is completely private in every direction. Its lavish interior is comp...
Aug 17, 2015 by Robert Eisenbach
Listing video of the day: A golfer's drone shot
We asked readers for examples of innovative listing videos. Here's another unique example.
Aug 17, 2015 by Inman
10 reasons why you don't have top-notch leads
There are all sorts of reasons that you might not be getting leads. But here are 10 reasons you are having bad lead capt...
Aug 17, 2015 by Andrew Molz
'MDLSF' might be glamorous, but Andrew Greenwell says it's all business
I have to be honest, if you asked me a few weeks ago my opinion of Bravo's "Million Dollar Listing" franchise, I would h...
Aug 17, 2015 by Tyler Smith

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