Targeted marketing image via Shutterstock. Promote your real estate business like a PR pro

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated...
By Wendy English | Tuesday, October 28, 2014
Targeted marketing image via Shutterstock. Promote your real estate business like a PR pro

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated...
By Wendy English | Tuesday, October 28, 2014
Trick-or-treaters image via Shutterstock. 16 ways to maximize your listing's exposure

16 ways to maximize your listing's exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price i...
By Guest Contributor | Monday, October 27, 2014
Trick-or-treaters image via Shutterstock. 16 ways to maximize your listing's exposure

16 ways to maximize your listing's exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price i...
By Guest Contributor | Monday, October 27, 2014
Plane with Banner Many Realtors are overlooking a lead generation gold mine

Many Realtors are overlooking a lead generation gold mine

If you’re not a professional online marketer or a Web programmer -- and most real estates agents are not -- the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, b...
By Guest Contributor | Friday, October 24, 2014
Plane with Banner Many Realtors are overlooking a lead generation gold mine

Many Realtors are overlooking a lead generation gold mine

If you’re not a professional online marketer or a Web programmer -- and most real estates agents are not -- the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, b...
By Guest Contributor | Friday, October 24, 2014
Mobile technology image via Shutterstock. Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
Mobile technology image via Shutterstock. Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
Inman News demo day Inman News Demo Day with SmartZip [webinar replay]

Inman News Demo Day with SmartZip [webinar replay]

Did you miss the Inman News Demo Day with SmartZip? Catch the replay here and learn how predictive analytics is moving agents to the front of the line with sellers ......
By Laura Monroe | Tuesday, October 21, 2014
Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world ......
By Guest Contributor | Wednesday, October 15, 2014
Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world ......
By Guest Contributor | Wednesday, October 15, 2014
Century 21 home zombie-proofing kit on eBay. Century 21 shows it knows how to mine pop culture

Century 21 shows it knows how to mine pop culture

Remember when Century 21 rode on the coattails of the finale of the hit TV series “Breaking Bad” by placing a fake ad on Craigslist for the New Mexico home of the main character, Walter White? The crafty Realogy franchisor ......
By Inman News | Friday, October 10, 2014
Screen shot of Redfin TV spot. Redfin makes TV ad debut on Monday Night Football

Redfin makes TV ad debut on Monday Night Football

Redfin’s first-ever television ad will run on ESPN tonight in a couple of big markets — Seattle and Chicago — when the Seahawks take on the Washington Redskins on Monday Night Football, tweets Jon Sneider, Redfin’s vice presid...
By Inman News | Monday, October 6, 2014
Advertising image via Shutterstock. Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
Advertising image via Shutterstock. Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
calgary re 3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
calgary re 3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
Millennial homebuyer image via Shutterstock. 5 tips for capturing clients who research you online

5 tips for capturing clients who research you online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of t...
By ActiveRain | Friday, October 3, 2014