More Marketing News

QuantumDigital just announced a new Facebook ad automation tool, TriggerMarketing Social, that integrates with MLS data. The social media extension auto-generates ads and distributes them through a user's Facebook Business Page in seconds. Agents receive an email notification when a lead comes through, along with their contact information ...
We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you'll find the story of how a "little video” turned out to be not so little at all. Big decisions, doubts, goals, costs and time questions were suddenly up for discussion ...
Miami developer NR Investments isn't comparing apples to oranges, but it does think residents of the Big Apple will fit perfectly as snowbirds in the orange-growing climate of Miami. Klara Madlin Real Estate, based in New York, has teamed up with NR Investments to offer New Yorkers exclusive access to the remaining units in Canvas, a new luxury high-rise ...
You knew the list price was high. The buyers came but didn't make any offers. You know that it's time for a price reduction. Did you take the necessary steps in advance to ensure you'd get a good reduction? Or even get one at all ...
Dustin Brohm of joins Homesnap's Gayle Weiswasser to talk about using Snapchat to create both marketing content and fun social media to build a strong set of followers -- who can easily turn into clients -- without making them feel pressured ...
Your seller insisted on a higher list price -- and now the home is just sitting. How do you get the much-needed price reduction without being shown the door? Before the seller gets the chance to fire you, make sure you're not the one committing real estate malpractice by not communicating with them first ...
The spring real estate market has been one of the busiest in nearly a decade, with homes moving the fastest since the start of the housing recovery, and asking prices reaching record highs. As the summer market heats up, first-time homebuyers are expected to make significant contributions to the already-impressive buyer pool, catapulting demand higher than it has been in years ...
I train new agents. My ultimate mission is to move the needle on the National Association of Realtors' attrition statistics. One of my favorite questions to ask agents in their second year (or third, or fourth) is: “What would you do differently if you could start over?” ...
In February of this year, the social media leader launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings. As of last week, Facebook has opened the rich media format for Facebook Pages and organic posts as well. The company reported that current average time spent on a Canvas post is 31 seconds ...
YouTube has over a billion users, which is almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours on YouTube. And YouTube is the top video research destination for homebuyers. These are huge numbers, but YouTube isn’t the only player in the video space anymore ...
Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand ...
Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key ...
The day after celebrating her 30th birthday, Keller Williams top seller Rachel Adams was looking through photos and reaching her last straw. She'd already had a big wake-up call a couple of days earlier after a meeting with health and life coach, Nina Rowan Heller, at Keller Williams headquarters in Austin, Texas -- which revealed that her life was anything but under control, despite the happy woman people saw on social media and her impressive sales figures ...
Online property listings are the first step in almost every real estate sale these days, so it is crucial that yours be in great shape. Attracting buyers with listings can be a challenge for many real estate agents, but if you keep these three things in mind, it's easy to use them effectively ...
What if you had an eye for quality interior design? The world will have no limits for you -- no boundaries. You will be able to get what you’ve set your mind to. You would be in luxury real estate. ...
So let’s say you took an overpriced listing. No shame in that. It happens. The question is -- what are you going to do about it now? Here’s what most agents do. They’ll wait a month or two, then call the sellers and tell them it’s time to do a “price improvement” or a “price adjustment.” First of all, can we just call it what it is: a “price reduction?" ...
Trulia's new marketing campaign, "Hammerfy Your Home," is a way for buyers, renters and window shoppers to let loose during the homebuying and selling processes -- or partake in some retro hip-hop jamming just for funsies ...
Can we be honest for a moment? The Realtor association is dying. I don’t think it’s quite dead yet, but it’s on its deathbed with intensive care unit doctors hovering nearby. You can’t see that it’s dying because the numbers appear steady: 1.15 million Realtor members (and growing!), $160 million in dues revenues and tens of millions in lobbying ...
They are small, but mighty. This next generation of under 40 real estate professionals make up a mere 11 percent of the 1.3 million Realtors, but they are making their mark in the real estate world. Where does a 30-something agent with big goals and the hunger for knowledge go when surrounded by an office filled with 50-something part-time, second career stop, Windows-7-using agents ...
Your agents might be getting advice from all of the wrong places, like from people with companies and products to sell to real estate agents. It seems like part of being a vendor these days is teaching agents. Having a product to sell to the real estate industry seems to make people experts automatically on how to be a great real estate agent and how to run a successful real estate company ...

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