Marketing
App promises to help you 'Keep' your clients
App promises to help you 'Keep' your clients
Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch. Agents call it staying “top ......
3 rules for bridging digital trust gap in real estate
3 rules for bridging digital trust gap in real estate
Do you believe everything you read on the Internet? Probably not. Marketing to online buyers and sellers does not guarantee that you are earning their trust — or their business ......
Master real estate inbound marketing in 3 steps
Master real estate inbound marketing in 3 steps
It doesn't take a visionary to see the beautiful overlap between being "inbound" and being a real estate agent, but Inbound marketing is not a turnkey solution to growth. It requires persistence and dedication to a certain way of doing business to re...
Dead or alive? Print as a real estate marketing tool
Dead or alive? Print as a real estate marketing tool
We recently surveyed real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked responde...
3 ways to prove you're a local expert
3 ways to prove you're a local expert
With thousands of Realtors in any given metropolitan city, what could set you apart? I would want a local expert, someone who has made it very apparent that they know more than I do — and I know that I will be better off if I use the local expert's...
Get inside your clients' heads: 3 psychological lessons for real estate
Get inside your clients' heads: 3 psychological lessons for real estate
Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you ...
Smart marketing materials update themselves
Smart marketing materials update themselves
Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, ...
Julie Harris: 'My goal is to provide overwhelming value to my agents'
Julie Harris: 'My goal is to provide overwhelming value to my agents'
"Sometimes my job is to take a 'grizzled veteran' and help them find a level of time management that gets their life back in order," says the co-founder of Tim and Julie Harris Real Estate Coaching. "Other times, my job is to get a new agent on an im...
4 homebuyer turnoffs and how to avoid them
4 homebuyer turnoffs and how to avoid them
Recently, I had the opportunity to work with some homebuyers who had an experience with another buyer's agent a few weeks before the holidays. They called me because, as they put it, there were things the other agent had done that made them feel she ...
Feeling buyer burnout? Become a listing agent
Feeling buyer burnout? Become a listing agent
We get lots of inquiries from agents looking for a change — they're tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn't your strategy have ...
Dominate your real estate niche in 3 steps
Dominate your real estate niche in 3 steps
Top-producing real estate agents often focus on a particular area and just dominate it. There are several underlying factors that perpetuate this strategy, and it takes discipline to become that local all-star agent ......
Using real estate 'eye candy' to hook consumers
Using real estate 'eye candy' to hook consumers
One of my friends and blogging mentors used to say to me that blogging is not "lightning in a bottle." That being said, I suggest mixing in "eye candy" posts, designed to bring a quick buzz of traffic to your site that may last only a few weeks ......
How to generate leads with a focused social media campaign
How to generate leads with a focused social media campaign
More than half of homebuyers start their home search online. It's clearly important to have a website (storefront) for customers to enter and browse (figuratively speaking) ......
5 steps to more real estate sales
5 steps to more real estate sales
You won't get fit by talking about going to the gym. You need to "just do it." Achieving higher real estate sales is no different. My slogan this year is, "Stop dreaming. Start doing." It is time ......
'Realtor' isn't a 4-letter word
'Realtor' isn't a 4-letter word
Anomaly. Machine. Superwoman. Those are a few of the names I'm called every now and again. I'm not convinced that any of these are said with malice, but when you're an admitted overachiever who still wants to be warm and fuzzy on occasion, they can...
3 supercharged tips to prevent real estate client meltdowns
3 supercharged tips to prevent real estate client meltdowns
Who's been here before? Your buyer couple walks into a listing that has been on the market for weeks with no activity. It's the 25th house they've looked at because they haven't been able to find exactly what they're seeking ......
Dianna Kokoszka: 'When you change their thinking, you change the world'
Dianna Kokoszka: 'When you change their thinking, you change the world'
"A coach helps people learn how to think so they get what they want when they want it," says the CEO of MAPS Coaching. "Many people get into real estate for the freedom, flexibility and financial success, yet most agents choose flexibility and freedo...
Who's in your real estate target audience?
Who's in your real estate target audience?
Many of us believe that our target audience is everyone, and this is not the case. We just can't target the world. If you're serious about social media, then pay attention; you must choose your audience with much thought and knowledge ......
