Inman News demo day Inman News Demo Day with SmartZip [webinar replay]

Inman News Demo Day with SmartZip [webinar replay]

Did you miss the Inman News Demo Day with SmartZip? Catch the replay here and learn how predictive analytics is moving agents to the front of the line with sellers ......
By Laura Monroe | Tuesday, October 21, 2014
Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world ......
By Guest Contributor | Wednesday, October 15, 2014
Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world ......
By Guest Contributor | Wednesday, October 15, 2014
Century 21 home zombie-proofing kit on eBay. Century 21 shows it knows how to mine pop culture

Century 21 shows it knows how to mine pop culture

Remember when Century 21 rode on the coattails of the finale of the hit TV series “Breaking Bad” by placing a fake ad on Craigslist for the New Mexico home of the main character, Walter White? The crafty Realogy franchisor ......
By Inman News | Friday, October 10, 2014
Screen shot of Redfin TV spot. Redfin makes TV ad debut on Monday Night Football

Redfin makes TV ad debut on Monday Night Football

Redfin’s first-ever television ad will run on ESPN tonight in a couple of big markets — Seattle and Chicago — when the Seahawks take on the Washington Redskins on Monday Night Football, tweets Jon Sneider, Redfin’s vice presid...
By Inman News | Monday, October 6, 2014
Advertising image via Shutterstock. Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
Advertising image via Shutterstock. Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu...
By Will Caldwell | Monday, October 6, 2014
calgary re 3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
calgary re 3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
Millennial homebuyer image via Shutterstock. 5 tips for capturing clients who research you online

5 tips for capturing clients who research you online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of t...
By ActiveRain | Friday, October 3, 2014
streeteasy mobile Zillow-owned StreetEasy unveils crop of mobile products

Zillow-owned StreetEasy unveils crop of mobile products

Just over a year after being acquired by Zillow, StreetEasy, the popular listing portal covering the New York City area, has trotted out a trifecta of mobile products that it says will make it easier for consumers to search its database on the fl...
By Teke Wiggin | Wednesday, October 1, 2014
Big data image via Shutterstock. Free 'big data' resources help agents target new clients

Free 'big data' resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clie...
By Guest Contributor | Wednesday, October 1, 2014
99 Ways to Market Your website 99 ways to market your real estate website

99 ways to market your real estate website

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come ......
By Laura Monroe | Wednesday, October 1, 2014
Watchful image via Shutterstock. NAR must keep a close eye on realtor.com changes

NAR must keep a close eye on realtor.com changes

When news broke that News Corp will be acquiring realtor.com operator Move Inc., Move, News Corp and NAR all published positive, forward-looking statements about the potential for improved visibility and marketing for the realtor.com portal. If a Rea...
By Sam DeBord | Wednesday, October 1, 2014
XYZ Real Estate Why every agent should 'own' their marketing -- literally

Why every agent should 'own' their marketing -- literally

I believe that owning your own marketing is critical to being a successful Realtor. By marketing, I specifically mean the tools and materials that you use to promote your real estate business ......
By Guest Contributor | Tuesday, September 30, 2014
Senior nearing retirement image via Shutterstock. Century 21 targets sellers on Move's senior housing portal

Century 21 targets sellers on Move's senior housing portal

Century 21 Real Estate is the first real estate brand to sign on as a sponsor of SeniorHousingNet.com, a search portal for senior living listings and resources owned by realtor.com operator Move Inc. The Realogy franchisor will receive “premier...
By Inman News | Monday, September 29, 2014
Airport mobile user image via Shutterstock. New Coldwell Banker eMarketing platform lets agents create content on the go

New Coldwell Banker eMarketing platform lets agents create content on the go

Imprev Inc. will power Coldwell Banker Real Estate’s new eMarketing platform, enabling agents to create and distribute marketing material on the go using an iPad or tablet device. Coldwell Banker eMarketing integrates with LeadRouter, the Realo...
By Inman News | Monday, September 29, 2014
7845634102_c7a6f67e49_b Instagram just might be the best social site in the world for marketers

Instagram just might be the best social site in the world for marketers

Size isn't everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates ......
By Marci James | Wednesday, September 24, 2014