Senior nearing retirement image via Shutterstock. Century 21 targets sellers on Move's senior housing portal

Century 21 targets sellers on Move's senior housing portal

Century 21 Real Estate is the first real estate brand to sign on as a sponsor of SeniorHousingNet.com, a search portal for senior living listings and resources owned by realtor.com operator Move Inc. The Realogy franchisor will receive “premier...
By Inman News | Monday, September 29, 2014
Airport mobile user image via Shutterstock. New Coldwell Banker eMarketing platform lets agents create content on the go

New Coldwell Banker eMarketing platform lets agents create content on the go

Imprev Inc. will power Coldwell Banker Real Estate’s new eMarketing platform, enabling agents to create and distribute marketing material on the go using an iPad or tablet device. Coldwell Banker eMarketing integrates with LeadRouter, the Realo...
By Inman News | Monday, September 29, 2014
7845634102_c7a6f67e49_b Instagram just might be the best social site in the world for marketers

Instagram just might be the best social site in the world for marketers

Size isn't everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates ......
By Marci James | Wednesday, September 24, 2014
shutterstock_199193120 Convert Internet leads without wasting your marketing dollars

Convert Internet leads without wasting your marketing dollars

In light of the stats showing major internet usage among buyers and sellers, why isn’t your Internet marketing working? The answer for most agents is that they respond too slowly to lead inquiries ......
By Eddie Earnest | Tuesday, September 23, 2014
Screen shot showign detail from WAV Group's website. Consulting firm WAV Group launches PR, marketing division

Consulting firm WAV Group launches PR, marketing division

Consulting firm WAV Group has launched a new division, WAV Group Communications, to “create energy and excitement around the launch of new products and services for the real estate industry,” and named veteran communications and marketing...
By Inman News | Tuesday, September 23, 2014
-What does a Realtor do all day, What do Realtors really DO all day?

What do Realtors really DO all day?

My neighbor asked me this the other day. It was 3 p.m. and I was checking the mail. He came over and said, "Busy day today, I see. Are we lounging this afternoon again?" ......
By ActiveRain | Tuesday, September 23, 2014
shutterstock_210089851 7 steps to build a Google Plus real estate following

7 steps to build a Google Plus real estate following

By now you are surely signed up with Google Plus. You know it’s an important platform to help grow your real estate business, but it doesn’t seem to be helping you as much as you had hoped. In fact, you may even blame its lack of success on the l...
By Guest Contributor | Monday, September 22, 2014
Screen shot of listing video featuring model Allira Cohrs. Verdict on racy listing video: 'Meh.'

Verdict on racy listing video: 'Meh.'

Most Inman News readers say they’re not offended by a racy listing video that seems to be as much about the model’s assets as the home she’s helping market, but they don’t think it’s going to do much to sell ......
By Inman News | Thursday, September 18, 2014
Three dollars image via Shutterstock. What would you do with $3 in your pocket?

What would you do with $3 in your pocket?

“In your opinion, what is the best thing you can buy for $3 or less? I say it's a case of bottled water.” This was my most recent Facebook post ......
By Guest Contributor | Thursday, September 18, 2014
Photography image via Shutterstock. Pricey gear doesn't guarantee good listing photos

Pricey gear doesn't guarantee good listing photos

There is this urban legend that if a real estate agent buys the right camera, all they have to do is point it at something and press a button, and the end result will be a professional-quality photograph. I almost ......
By Teresa Boardman | Thursday, September 18, 2014
Australian model Allira Cohrs stars in a video promoting a listing represented by  John and Nicole Mayer. Model's breasts star in luxury listing video

Model's breasts star in luxury listing video

Sex can be used to sell just about anything, including real estate. But knowing where to draw the line on this side of tasteful can be tricky. One Australian-based producer of listing videos, PlatinumHD PropVid, thinks it knows how to do that. But...
By Teke Wiggin | Wednesday, September 17, 2014
Open House tip Recharge your open houses

Recharge your open houses

How about adding a branded "welcome mat" at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses ......
By Laura Monroe | Wednesday, September 17, 2014
Blogging image via Shutterstock. Over 300 real estate blogging and video ideas to last the rest of your career

Over 300 real estate blogging and video ideas to last the rest of your career

Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we're going to get back to blogging and doing videos regularly ......
By ActiveRain | Wednesday, September 17, 2014
Screen shot from a Century 21 video promoting its Super Bowl advertising. Century 21 marketing guru Bev Thorne moves on

Century 21 marketing guru Bev Thorne moves on

Bev Thorne, the mastermind behind Century 21 Real Estate’s multidimensional ad blitz and one of real estate’s most influential leaders, is no longer the Realogy brand’s chief marketing officer. Mike Callaghan, Century 21’s vice p...
By Paul Hagey | Tuesday, September 16, 2014
Move executives rang the opening bell on the NASDAQ stock exchange in January. Realtor.com operator Move losing chief marketing officer

Realtor.com operator Move losing chief marketing officer

Move Inc.’s chief marketing officer, Barbara O’Connor, is leaving her post at the end of September for family reasons. “(Barbara) has the full support of the executive team,” Move spokeswoman Christie Wilfley told Inman News. ...
By Paul Hagey | Tuesday, September 16, 2014
RealScout_Cookies_Hero How RealScout's free open house cookies campaign went viral

How RealScout's free open house cookies campaign went viral

Since its beginnings, RealScout has focused on building an innovative and empowering home search experience that keeps the agent in control while giving buyers the search tools they’ve come to expect. So when it came time to develop relationships w...
By Guest Contributor | Monday, September 15, 2014
Twin Design / Shutterstock.com. Google killed Authorship, but Author Rank is a much bigger fish

Google killed Authorship, but Author Rank is a much bigger fish

Google's Authorship program was touted as the tool to identify work from quality content creators. Built to use authors' Google Plus profiles as unique identifiers and using simple markup language to distinguish their content across the Web, Authorsh...
By Sam DeBord | Friday, September 12, 2014
Screen shot of Zillow's new "What If" TV ad. Zillow's latest TV ad targets first-time homebuyers

Zillow's latest TV ad targets first-time homebuyers

Zillow’s latest national TV ad, “What If,” targets first-time homebuyers by highlighting a new tool that allows consumers to secure a mortgage preapproval letter in minutes. The ad begins airing today and will run through the fall...
By Inman News | Monday, September 8, 2014