Whats Your Story New real estate agents need to market themselves, but how and where?

New real estate agents need to market themselves, but how and where?

In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and running and know that they need individualized content and an agent bio that makes them stand out ...
By ActiveRain | 21 hours ago
inman_lumentus Inman News partners with Lumentus Social

Inman News partners with Lumentus Social

Inman News today announced a strategic content partnership with Lumentus Social that will provide a filtered news feed for Lumentus Social to distribute over social media networks including Facebook, Twitter and LinkedIn. Integration of Inman News an...
By Inman News | 21 hours ago
how-to-create-a-content-calendar Create the perfect content calendar for your business

Create the perfect content calendar for your business

If you’re anything like me, you are always looking for an easier way to stay organized with your content marketing plans. For the longest time, I used an Excel-style spreadsheet in Google Drive with different tabs for my editorial calendar, which i...
By Seth Price | Wednesday, April 23, 2014
Screen shot of a sample ListingVideo.com video. VScreen launches automated listing video platform for brokers

VScreen launches automated listing video platform for brokers

Brokers looking to create videos for their listings have a new tool that will do it automatically — in real time. ListingVideos.com from VScreen pulls listing data like photos and home stats from a broker’s multiple listing service data f...
By Paul Hagey | Tuesday, April 22, 2014
Web traffic image via Shutterstock. Impact of joint NAR-realtor.com national marketing campaign 'underappreciated'

Impact of joint NAR-realtor.com national marketing campaign 'underappreciated'

A joint marketing campaign from the National Association of Realtors and Move Inc.-operated realtor.com is expected to boost traffic and awareness of the site — a potential boon to agents and brokers whose listings appear on realtor.com or who ...
By Inman News | Monday, April 21, 2014
adwerx What's a new client really worth? [webinar recording]

What's a new client really worth? [webinar recording]

Knowing the long-term value and short-term value of your clients can help you decide the best strategies for client retention and marketing, and knowing where to target those efforts. Join us for a discussion hosted by Laura Monroe of Inman News and ...
By Laura Monroe | Monday, April 21, 2014
marketvideos_consumer_content_phone Best video content targets specific stages in the homebuying lifecycle

Best video content targets specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they wo...
By Stephen Schweickart | Monday, April 21, 2014
Rabbit image via Shutterstock. Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 Real Estate LLC is hoping that its latest “real-time” marketing video featuring amateur-looking footage of the Easter Bunny laying eggs will go viral. The Realogy-owned brand runs massive marketing campaigns that include TV ad...
By Paul Hagey | Friday, April 18, 2014
Twin Design / Shutterstock.com For best social media experience, spring clean your news feeds

For best social media experience, spring clean your news feeds

Do you feel you can liken your Facebook or LinkedIn news feed to a client's hoarding nightmare? Are things appearing in front of you that you no longer have interest in? Great gems are hiding under that mess! Old clients and friends you haven't heard...
By Sue Koch | Friday, April 18, 2014
Mobile marketing image via Shutterstock. If your website isn't mobile-friendly, you're losing business

If your website isn't mobile-friendly, you're losing business

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a list...
By Marci James | Thursday, April 17, 2014
Crafting_inviting_agent_bios 13 knockout examples of how to write an agent bio

13 knockout examples of how to write an agent bio

As the real estate market shifts toward online growth and mobile-friendly technology, your professional biography becomes a more prominent tool for generating clients. Sixty-two percent of agents spend at least an hour a day on marketing or advertisi...
By Guest Contributor | Wednesday, April 16, 2014
An "agent on camera" video lets you provide a guided tour. (Photo courtesy of Nancy Butler/HouseLens.) 4 ways to create real estate listing videos that sell

4 ways to create real estate listing videos that sell

Let's be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property ......
By Kathryn Royster | Wednesday, April 16, 2014
News media image via Shutterstock. Real estate journalists set to gather in Houston

Real estate journalists set to gather in Houston

Journalists from around the country will travel to Houston in June to learn about issues affecting housing markets, online residential real estate marketing, and sustainability and real estate design at the annual conference of the National Associati...
By Inman News | Tuesday, April 15, 2014
Pinterestrealestate 25 killer Pinterest real estate board suggestions

25 killer Pinterest real estate board suggestions

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot m...
By Guest Contributor | Tuesday, April 15, 2014
ClientLoyalty 6 easy ways to foster client loyalty

6 easy ways to foster client loyalty

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty ......
By Matthew Collis | Monday, April 14, 2014
Schweickart_Stephen_ICNY_2014 How real estate companies are getting results with video

How real estate companies are getting results with video

As the co-founder and CEO of VScreen, Stephen Schweickart has insights into how real estate companies are using video and what generates the best return on investment. “People are focusing on what gets results,” and community videos are t...
By Inman News | Monday, April 14, 2014
Twin Design / Shutterstock.com Top 5 real estate video types on YouTube

Top 5 real estate video types on YouTube

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, ...
By Stephen Schweickart | Friday, April 11, 2014
super agent realtor 'Super Realtor' vs. homebuyer seminars

'Super Realtor' vs. homebuyer seminars

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern ...
By Teke Wiggin | Friday, April 11, 2014