Marketing

SAN FRANCISCO — Trulia would like to flip the script on the narrative that Zillow is the clear leader in the online real estate space. Zillow shares trade at a price that gives the company a market cap of $3.3 ......

I have to admit that I find writing and reading market reports less stimulating and fun than any other type of posts. But I also consider it a necessary part of my blogging and marketing focus; therefore, I make myself do it every week. Changing it u...

IXACT Contact Solutions Inc. has updated its real estate customer relationship management (CRM) tool to allow agents to store an unlimited amount of documents that are tied to individual contacts. The latest version of IXACT Contact is also capable o...

In a bid to bring more “transaction-ready” consumers to the site, Trulia’s first-ever national marketing campaign will target college-educated women 25 to 44 years old. “We’re not blasting for eyeballs,” but lookin...

Would you like to create your own “unique roadmap that will take you where you want to be”? If so, Tricia Andreassen’s new book, "Interfusion Marketing," shows you how to create clear marketing messages that will help you to “grow and bloom w...

Craigslist is the grandfather of listing sites. So like grandfathers everywhere, it’s associated with the past, not the future. As a result, some agents may neglect the old-timer, seeking to harvest leads using cutting-edge tools instead. But while...

Many real estate professionals have a Facebook page, but only a small percentage use it in a way that results in a true interaction with their audience generating leads and referrals. Social media is more than just a posting platform. It is a listeni...

Do you volunteer at animal shelters or rescue organizations? Do you take your dog for regular walks or out for a run when you exercise? Is your dog pictured on any of your marketing materials? If so, make sure that you know the do’s and don’ts of...

Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months? What about the fact that Instagram is proactively trying to work with businesses now and has started an Inst...

Realtor.com, the official consumer website of the National Association of Realtors, is on the hunt for what will be the first chief economist in its 18-year history. NAR had previously barred Move Inc., which operates realtor.com under an exclusiv...

Real estate tech firm eMerge has launched a revamped version of its marketing platform, adding the ability to syndicate messages across social media channels and other features designed to allow real estate pros to create and manage online marketing ...

You use Pinterest as part of your strategy to sell homes, which is the good news, but are you really using it to its full potential? Unless you are integrating group real estate boards into your Pinterest usage, the answer is no. Group boards can be ...

Ever noticed that ads sometimes follow you around the Internet? A new ad platform, AdWerx, allows real estate agents to create ads that do just that: Target potential clients in certain locations by their online browsing behavior and feed them ......

When Adam Nelson started his new marketing position at Gilbert, Ariz.-based Stone Path Real Estate last summer, he quickly learned that agents at the brokerage relied on the likes of Google AdWords, Craigslist ads, Trulia and Redfin to dredge up lea...

Until the turn of the century we generally communicated only in person, over the phone or through emails and letters. Then we entered the 2000s and the way we communicate changed in a way that many could have never dreamed ......

The latest TV spot in Coldwell Banker Real Estate’s “Your Home” marketing campaign is set to air Sunday during the Academy Awards. The Realogy franchise giant debuted its 2014 TV ad campaign Jan. 26 during the Grammy Awards with a ...

Homes.com has launched what it’s pitching as a “comprehensive social media suite” for real estate professionals that simplifies marketing through social channels by providing everything from social media account setup and custom gra...

The illegal nature of drone photography as a commercial (paid) service is clear: You cannot legally hire someone to fly drones, according to the Federal Aviation Administration. This is holding up the aerial photography industry and pushing people to...