Twin Design / Shutterstock.com For best social media experience, spring clean your news feeds

For best social media experience, spring clean your news feeds

Do you feel you can liken your Facebook or LinkedIn news feed to a client's hoarding nightmare? Are things appearing in front of you that you no longer have interest in? Great gems are hiding under that mess! Old clients and friends you haven't heard...
By Sue Koch | 10 hours ago
Mobile marketing image via Shutterstock. If your website isn't mobile-friendly, you're losing business

If your website isn't mobile-friendly, you're losing business

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a list...
By Marci James | Thursday, April 17, 2014
Crafting_inviting_agent_bios 13 knockout examples of how to write an agent bio

13 knockout examples of how to write an agent bio

As the real estate market shifts toward online growth and mobile-friendly technology, your professional biography becomes a more prominent tool for generating clients. Sixty-two percent of agents spend at least an hour a day on marketing or advertisi...
By Guest Contributor | Wednesday, April 16, 2014
An "agent on camera" video lets you provide a guided tour. (Photo courtesy of Nancy Butler/HouseLens.) 4 ways to create real estate listing videos that sell

4 ways to create real estate listing videos that sell

Let's be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property ......
By Kathryn Royster | Wednesday, April 16, 2014
News media image via Shutterstock. Real estate journalists set to gather in Houston

Real estate journalists set to gather in Houston

Journalists from around the country will travel to Houston in June to learn about issues affecting housing markets, online residential real estate marketing, and sustainability and real estate design at the annual conference of the National Associati...
By Inman News | Tuesday, April 15, 2014
Pinterestrealestate 25 killer Pinterest real estate board suggestions

25 killer Pinterest real estate board suggestions

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot m...
By Guest Contributor | Tuesday, April 15, 2014
ClientLoyalty 6 easy ways to foster client loyalty

6 easy ways to foster client loyalty

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty ......
By Matthew Collis | Monday, April 14, 2014
Schweickart_Stephen_ICNY_2014 How real estate companies are getting results with video

How real estate companies are getting results with video

As the co-founder and CEO of VScreen, Stephen Schweickart has insights into how real estate companies are using video and what generates the best return on investment. “People are focusing on what gets results,” and community videos are t...
By Inman News | Monday, April 14, 2014
Twin Design / Shutterstock.com Top 5 real estate video types on YouTube

Top 5 real estate video types on YouTube

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, ...
By Stephen Schweickart | Friday, April 11, 2014
super agent realtor 'Super Realtor' vs. homebuyer seminars

'Super Realtor' vs. homebuyer seminars

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern ...
By Teke Wiggin | Friday, April 11, 2014
Granite countertops image via Shutterstock. Really? Homebuyers still gaga for granite countertops

Really? Homebuyers still gaga for granite countertops

Making minor improvements to homes rather than full-on remodeling is the most cost-effective way for sellers to boost the value of their properties, according to Zillow. Real estate agents and interior designers who responded to a survey from Zillow&...
By Inman News | Thursday, April 10, 2014
Generation Next image via Shutterstock. Pardon me, but do you speak digital?

Pardon me, but do you speak digital?

Speaking "digital" requires a whole new way of thinking about how you market both your listings and your business. Wordy descriptions have given way to quality photos and videos, texts, and tweets. Have you made the shift ......
By Bernice Ross | Thursday, April 10, 2014
Tacos image via Shutterstock. Brokerage dangles tub of tacos as Facebook bait

Brokerage dangles tub of tacos as Facebook bait

It’s a question that agents and brokerages across the country ask themselves every day: "How do I get people to like my Facebook page?" Promotions offering cash prizes are one approach. Instead of offering greenbacks, Referred Realty Group dangl...
By Teke Wiggin | Wednesday, April 9, 2014
HouseLogic.com infographic. HouseLogic infographics win best real estate social media campaign

HouseLogic infographics win best real estate social media campaign

HouseLogic.com, a website for homeowners from the National Association of Realtors, has won a social media advertising competition for developing “educational and share-worthy” infographics for the website’s Facebook page. The 2014 ...
By Inman News | Tuesday, April 8, 2014
Single-property website created by Imprev for BHHS Fox and Roach. Imprev automates marketing of BHHS Fox & Roach Realtors listings

Imprev automates marketing of BHHS Fox & Roach Realtors listings

Berkshire Hathaway HomeServices Fox & Roach Realtors has engaged Imprev Inc. to automatically create single-property websites, a virtual tour site and a YouTube video for each of its listings. The Northeast firm’s more than 4,000 agents don...
By Paul Hagey | Monday, April 7, 2014
Blog image via Shutterstock. How to instantly revive old blog content

How to instantly revive old blog content

One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, h...
By ActiveRain | Monday, April 7, 2014
Content marketing image via Shutterstock. Divorcee prospecting vs. tacos for likes

Divorcee prospecting vs. tacos for likes

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Easter...
By Teke Wiggin | Friday, April 4, 2014
Social media image via Shutterstock. 4 steps to a supremely effective real estate social media strategy

4 steps to a supremely effective real estate social media strategy

Generating local love -- and real business results -- from social media is within your reach! Get started with this four-step plan ......
By Guest Contributor | Friday, April 4, 2014