sergign / Shutterstock.com Zillow's new Agent Finder misses the mark for consumers

Zillow's new Agent Finder misses the mark for consumers

Agent Finder has missed the mark rather drastically. In the past, a consumer using the Zillow Agent directory would have seen all agent reviews and sales over the past 12 months by each agent ......
By Hank Bailey | 11 hours ago
SocialMedia-ToddCarpenter Todd Carpenter: 'Anything that's happening in the real estate industry will show up on Twitter'

Todd Carpenter: 'Anything that's happening in the real estate industry will show up on Twitter'

The managing director of data analytics at the National Association of Realtors says that Twitter is "where I share the most, and more importantly, it’s where I listen to the industry the most ... You just have to know who to listen to." ......
By Inman | 11 hours ago
Wendy Kaveney Photography / Shutterstock A match made in heaven: National real estate franchisor partners with housing nonprofit

A match made in heaven: National real estate franchisor partners with housing nonprofit

Better Homes and Gardens Real Estate is now the exclusive residential real estate partner of the nonprofit Rebuilding Together, which helps low-income homeowners with repairs and upgrades ......
By Paul Hagey | 23 hours ago
Christian Mueller/Shutterstock Busy, busy, busy real estate agents should take time to be present

Busy, busy, busy real estate agents should take time to be present

Most agents are always busy, busy, busy -- so much so that "busy" becomes their social media status and buzzword. Don't forget to take time to be present and do the face-to-face customer care that clients want and need to feel appreciated. ......
By Leigh Brown | Thursday, March 26, 2015
BigLike Images/Shutterstock What do millennial homebuyers expect from their real estate agents?

What do millennial homebuyers expect from their real estate agents?

Millennials have lived their whole lives with technology at their fingertips, but does that make them more independent of needing helpful advice and a knowledgeable professional by their side ......
By James Hussaini | Wednesday, March 25, 2015
hxdbzxy/Shutterstock Do sellers need a local real estate agent? Dispelling a common myth

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voice mail asking if I would call her to help her list her home, but then she said, "But I see that you are not with a local company, so you might not be a good fit." ......
By Hank Bailey | Wednesday, March 25, 2015
IxMaster:Shutterstock Real estate as seen on TV

Real estate as seen on TV

I once read an article that talked about an agent who had his own real estate radio show. That sounded interesting to me. But it also raised a lot of questions such as format, length, time of day, listenership and expense -- just to name a few ......
By Adam Conrad | Wednesday, March 25, 2015
Iriana Shiyan/Shutterstock How to stage a home on a budget

How to stage a home on a budget

When you show your home’s best features by staging it effectively, you help increase your final selling price without breaking the bank; in fact, on average, sellers receive $2 in increased sale price for every $1 they put into staging a home ......
By Inman | Tuesday, March 24, 2015
Hero-marketvideos Agent-branded automated video marketing tool gets an update

Agent-branded automated video marketing tool gets an update

The automated video marketing tool for brokers and agents, MarketVideos.com, now includes a Spanish-language option, eight design templates and the ability for real estate pros to create up to five market videos under one account ......
By Paul Hagey | Tuesday, March 24, 2015
bikeriderlondon/Shutterstock 5 ways to win over buyers at your open house

5 ways to win over buyers at your open house

Whether you are an owner or real estate agent, attracting prospective buyers can be difficult. Selling a house is not easy. After all, this is not garage sale -- it's a lifetime investment ......
By Jona Jone | Tuesday, March 24, 2015
Pavel L Photo and Video/Shutterstock What I would do if I were starting a brokerage in today's real estate market

What I would do if I were starting a brokerage in today's real estate market

There are three areas I wouldn't ignore as real estate broker in a consumer-focused market … coffee, computers, cars, or houses, we’re all dealing with the same consumer. Consumers with a high expectation of service, especially for an expensive p...
By Jose Perez | Tuesday, March 24, 2015
D. Hammonds/Shutterstock Best times of the day to send a real estate tweet

Best times of the day to send a real estate tweet

Did you know a tweet is going to get its highest engagement 18 minutes after you post it? After that, it's pretty much downhill for people engaging with your tweet. With such a short lifespan, timing your tweet is really important ......
By Mark Wilson | Tuesday, March 24, 2015
Andrei Kuzmik / Shutterstock Warren Buffett's franchise sees coaching as key to growth

Warren Buffett's franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the b...
By Paul Hagey | Monday, March 23, 2015
Hero-Hootsuite1 Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 is rolling out a customized version of Hootsuite’s social media solution the franchisor says will allow affiliated agents and brokers to manage multiple networks from a single dashboard and broadcast a “continuous drumbeat of r...
By Matt Carter | Monday, March 23, 2015
Hero-ColdwellBankerCatch Yet another perk of homeownership: catch in the backyard

Yet another perk of homeownership: catch in the backyard

There are the rational arguments for homeownership, and there are the emotional ones. When you own, nobody can tell you how big your dog can be — or that you can’t have one.  You want to play catch with your ......
By Matt Carter | Monday, March 23, 2015
Nicoleta Raftu/Shutterstock Knowing more than the typical market in real estate is beneficial to teams

Knowing more than the typical market in real estate is beneficial to teams

Working with a team in real estate presents some challenges. Part of the issues you will face is motivating the individual agents to learn the market, gaining loyalty and building internal relationships ......
By Melinda Goodwin | Monday, March 23, 2015
Ditty_about_summer/Shutterstock Popular real estate destinations for second homes and how to leverage the intel

Popular real estate destinations for second homes and how to leverage the intel

Everyone knows that warm-weather climates attract vacation homes, but not every broker is located in a sunny situation. Each area of the United States has its own popular vacation destination, and knowing this can help you get a leg up on the competi...
By Anna Horn | Monday, March 23, 2015
Dmitry Kalinovsky/Shutterstock How to pull off successful event marketing in real estate

How to pull off successful event marketing in real estate

There's something magical about face-to-face marketing and about getting potential buyers to experience a home. One of the things that has increased in popularity is event marketing. What is event marketing? ......
By Deidre Woollard | Monday, March 23, 2015