Marketing

Do you feel you can liken your Facebook or LinkedIn news feed to a client's hoarding nightmare? Are things appearing in front of you that you no longer have interest in? Great gems are hiding under that mess! Old clients and friends you haven't heard...

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a list...

As the real estate market shifts toward online growth and mobile-friendly technology, your professional biography becomes a more prominent tool for generating clients. Sixty-two percent of agents spend at least an hour a day on marketing or advertisi...

Let's be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property ......

Journalists from around the country will travel to Houston in June to learn about issues affecting housing markets, online residential real estate marketing, and sustainability and real estate design at the annual conference of the National Associati...

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot m...

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty ......

As the co-founder and CEO of VScreen, Stephen Schweickart has insights into how real estate companies are using video and what generates the best return on investment. “People are focusing on what gets results,” and community videos are t...

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, ...

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern ...

Making minor improvements to homes rather than full-on remodeling is the most cost-effective way for sellers to boost the value of their properties, according to Zillow. Real estate agents and interior designers who responded to a survey from Zillow&...

Speaking "digital" requires a whole new way of thinking about how you market both your listings and your business. Wordy descriptions have given way to quality photos and videos, texts, and tweets. Have you made the shift ......

It’s a question that agents and brokerages across the country ask themselves every day: "How do I get people to like my Facebook page?" Promotions offering cash prizes are one approach. Instead of offering greenbacks, Referred Realty Group dangl...

HouseLogic.com, a website for homeowners from the National Association of Realtors, has won a social media advertising competition for developing “educational and share-worthy” infographics for the website’s Facebook page. The 2014 ...

Berkshire Hathaway HomeServices Fox & Roach Realtors has engaged Imprev Inc. to automatically create single-property websites, a virtual tour site and a YouTube video for each of its listings. The Northeast firm’s more than 4,000 agents don...

One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, h...

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Easter...

Generating local love -- and real business results -- from social media is within your reach! Get started with this four-step plan ......