Smit/Shutterstock Brokerage promising to rain Internet leads on its agents

Brokerage promising to rain Internet leads on its agents

International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their brand...
By Paul Hagey | Friday, February 27, 2015
Christian Mueller / Shutterstock.com Can the weekend 'special sale' model work for real estate?

Can the weekend 'special sale' model work for real estate?

What happens if you market a home sale like you would a weekend car sale? Here's what I found out when I tried it over Presidents Day weekend ......
By Jim Whatley | Friday, February 27, 2015
Iriana Shiyan/Shutterstock Does staging add value to the home-selling process?

Does staging add value to the home-selling process?

From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Another popular option is home staging, which involves arranging and decorating the home in a way that appeals to a wide rang...
By Hank Bailey | Friday, February 27, 2015
Brian-A-Jackson/Shutterstock 5 places to find a stellar idea for your next real estate blog post

5 places to find a stellar idea for your next real estate blog post

Writing content is for your real estate blog is great; everyone is doing it. What everyone is not doing (yet) is writing content that they know will interest people. Rather than coming up with a random idea and writing about it on your blog, you can ...
By Andrew Gale | Friday, February 27, 2015
SocialMedia-SamDeBord Sam DeBord: 'If you try to leverage influence too much, you'll diminish it'

Sam DeBord: 'If you try to leverage influence too much, you'll diminish it'

"I don't attempt to unilaterally leverage my social network," says the Coldwell Banker Danforth broker, "but I am trying to build a network of individuals who would be willing to support me." ......
By Inman | Friday, February 27, 2015
connel/Shutterstock Century 21 Canada launches program to coach its agents up

Century 21 Canada launches program to coach its agents up

About 8,200 agents affiliated with Century 21 Real Estate in Canada have the opportunity to get coached up with a new five-week, cloud-based training program. The weekly course, which costs $99 and will run as a webinar for an hour each ......
By Paul Hagey | Thursday, February 26, 2015
Screen shot from ifc.com Zillow 'integrated' into tonight's episode of 'Portlandia'

Zillow 'integrated' into tonight's episode of 'Portlandia'

It may be the most popular real estate search portal in the land, but fans of the IFC comedy "Portlandia" will see characters played by indie rocker Carrie Brownstein and comedian Fred Armisen using Zillow to search for a home in tonight's episode fo...
By Paul Hagey | Thursday, February 26, 2015
Joshua Rainey Photography / Shutterstock.com Establish real estate authority through guest blogging

Establish real estate authority through guest blogging

Guest blogging simply means publishing an article or blog post on someone else's blog, website, magazine or newspaper. If done correctly, guest blogging is an excellent way for real estate agents and brokers to generate lots of buyer and seller leads...
By Ibemere Obinna | Thursday, February 26, 2015
Ditty_about_summer / Shutterstock Yoga and real estate: when passion and business collide

Yoga and real estate: when passion and business collide

Yoga is a popular way to relieve stress and stay fit, but some agents are also using this ancient art to find zen in their everyday business practice. Agents across the country are striking poses and carving out a harmonious work-life balance by inco...
By Rachael Hite | Thursday, February 26, 2015
gpointstudio /Shutterstock Win over millennial real estate clients with a 'team player' attitude

Win over millennial real estate clients with a 'team player' attitude

At long last, the millennial generation has reached homebuying age. As one of the biggest populations yet, millennials are characterized by their use of technology and their team-oriented mindset ......
By Marnie Blanco | Wednesday, February 25, 2015
LDprod/Shutterstock How to block other real estate agents from seeing your Facebook ads

How to block other real estate agents from seeing your Facebook ads

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience ......
By John Pohly | Wednesday, February 25, 2015
Alexander-Raths/Shutterstock Why the best advice on how to choose a real estate agent is all wrong

Why the best advice on how to choose a real estate agent is all wrong

As an industry, most of the advice we give consumers about how to choose a real estate agent doesn't make sense. No wonder some clients are unhappy with our services ......
By Teresa Boardman | Tuesday, February 24, 2015
djgis/Shutterstock Opportunity and legal risks come with buying and selling leads

Opportunity and legal risks come with buying and selling leads

Three years ago, Ben Kinney made a proposal to a local real estate agent: He would pay the agent $18,000 if the agent gave Kinney the contact information of the 18,000 leads the agent had stored in his database. The ......
By Teke Wiggin | Monday, February 23, 2015
small talk big talk Real estate brand wars and the future of homeownership

Real estate brand wars and the future of homeownership

No more Z talk Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put ......
By Brad Inman | Monday, February 23, 2015
Screenshot of Century21 commercial, "The Chase" Century 21 unveils 2015 national marketing campaign

Century 21 unveils 2015 national marketing campaign

Century 21 Real Estate has unveiled two new TV spots, which will air throughout the year on network and cable channels as part of the Realogy brand’s 2015 national marketing campaign. Continuing the brand’s “Smarter. Bolder. Faster....
By Paul Hagey | Monday, February 23, 2015
coka/Shutterstock Become Insta-famous and grow your gross commission income

Become Insta-famous and grow your gross commission income

Social media isn't just for kids anymore; it's how your brand builds a digital footprint. In real estate, the popular choices seem to be Facebook and Twitter. The social media outlet statistically used the least by businesses in the United States, ho...
By Kevin Hopp | Monday, February 23, 2015
SocialMedia-AlyssaHellman Alyssa Hellman: 'I never operate as a business on social media'

Alyssa Hellman: 'I never operate as a business on social media'

"Sure, as real estate agents, we're businesses— but we're people, too," says the Go Leader at BHGRE | Go Realty. "I've never been shy about who I am, what I think and what I want to say. I think that people dig that, and if they don't ... well, the...
By Inman | Monday, February 23, 2015
R.-MACKAY-PHOTOGRAPHY,-LLC/Shutterstock The real estate referral coefficient

The real estate referral coefficient

Referrals are the core of a real estate agent's business. We know how to improve them and maintain them, so why wouldn't we be able to take a mathematical approach to estimating how improving your referrals can enhance business ......
By Andrew Gale | Friday, February 20, 2015