More Marketing News

How to close sales using the Law of Three
You show your buyers 20 houses, and they are unable to decide which house is right for them. The "Law of Three" provides...
Jul 27, 2015 by Bernice Ross
Relola: the property marketing platform for the sharing economy
Relola offers online home shoppers a visually engaging, highly detailed and, best of all, ad-free property search experi...
Jul 27, 2015 by Craig Rowe
10 golden rules of IVR lead generation
"The odds drop off dramatically by the first 30 minutes. Specifically, a rep is 100 times less likely to make contact if...
Jul 27, 2015 by Tim Harris
3-D home of the day
There's plenty to love about this stunning detached two-story home on a beautifully treed lot in the Woodbine-Lumsden ne...
Jul 24, 2015 by Kevin Klages
Want Barbara Corcoran, Sean Hannity or Mike & Mike to endorse you? RATE can facilitate
As a San Diego real estate agent in 2008, Keller Williams Realty CEO Chris Heller wanted to kick up his listing business...
Jul 24, 2015 by Paul Hagey
Infographic: Integrating your email and social media audiences
Many see email marketing and social media marketing as an "either/or" conundrum -- time and resources you spend on one a...
Jul 24, 2015 by Inman
Learn the new rules of marketing on the world's largest social network
It’s no secret: If you want your business to reach people online, then marketing on Facebook isn’t an option — it...
Jul 23, 2015 by Inman
How to effectively market to Chinese buyers
Investors from China are one of the largest foreign groups investing in real estate in the U.S., and they are buying eve...
Jul 23, 2015 by Karen Rodriguez
What does home staging have in common with bar-hopping?
Displaying the best qualities of a home and showcasing the space at it's best is a tried-and-true selling tactic. And it...
Jul 22, 2015 by Leigh Brown
Hands-on digital marketing workshop added to Connect lineup
Inman just announced a powerful new addition to the Inman Connect lineup for all attendees. The Digital Marketing Worksh...
Jul 22, 2015 by Inman
Luxury brokerage licenses top-notch tech/marketing platform to small indie brokers
Mike Hickman knows that small independent brokerages struggle to match the agent technology and marketing tools offered ...
Jul 22, 2015 by Paul Hagey
Video vs. 3-D: Which should you use to market your listings?
Not sure whether video or 3-D is better for marketing your listings? It all depends on your buyer audience.
Jul 22, 2015 by Kathryn Royster
BoomTown merges sales and marketing -- an explosively efficient combination
I've had a lot of requests to review BoomTown. Having finally had a free 90 minutes, the review is in: I needed another ...
Jul 22, 2015 by Craig Rowe
ABC is old-school -- ACT now for better results
A - Always, C - Creating, T - Trust is the mantra of the new millennium and the cornerstone of communicating value in to...
Jul 21, 2015 by Scott Schang
Opinion: Why offering discounts for services is smart for business
I was browsing social media, and something caught my eye. It wasn't an advertisement on my page, mind you, but another a...
Jul 21, 2015 by Brian Rayl
5 marketing tips for mortgage brokers
Never fear, there are some simple ways you can get your business noticed. And they won't force you to give up control, b...
Jul 21, 2015 by Shire Lyon
4 millennial marketing quirks and how to address them
But how do you reach this evasive and highly mobile-oriented group, especially now -- at the peak of the season? Simple ...
Jul 21, 2015 by Eric Krattenstein
Want to double your appeal? Double up with designers
Stroll through the cozy office of New York City-based NextStopNY and you’ll see granite countertops, an assortment of ...
Jul 21, 2015 by Teke Wiggin
Why people are ignoring you on social media
The facts just can't be ignored. Despite the highest frequency of posting, the real estate industry had the lowest engag...
Jul 21, 2015 by Sean Kirby
A conversation with Roh Habibi from 'Million Dollar Listing San Francisco'
Roh joined us for an interview on our show, Real Estate Coaching Radio, the day after the new Bravo series premiered. We...
Jul 20, 2015 by Tim Harris

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