Marketing

The next realtor.com “Accuracy Matters” ad, entitled “Mom,” will be running on cable networks including HGTV, USA, TBS, DIY and TLC. “Mom” is a follow-up to realtor.com’s “Doghouse Architects” spot, released in May.   R...

SAN FRANCISCO — To hear Guy Kawasaki tell it, the art of enchantment — changing people’s hearts, minds and actions — begins with a smile and, occasionally, ends with a bit of charming groveling. Kawasaki would know. As the for...

SAN FRANCISCO — HomeLight is now allowing agents who have claimed profiles on the site to create a list of recommended vendors, opening up the door for them to use the platform to recommend other real estate professionals like mortgage ......

SAN FRANCISCO — Here’s an unsettling truth: Most innovation fails. Having a good idea is no guarantee of success. But Patrick Vlaskovits has one piece of advice that may help: The medium is the message. “How your customers find out...

SAN FRANCISCO — If your idea of a social media strategy is to try to get as many friends and followers as possible, you’re doing it wrong. That’s according to Laura Fitton, inbound marketing evangelist at marketing software firm Hub...

Zillow Tech Connect, a program that lets developers of marketing tools for real estate brokers and agents integrate them with Zillow, now has 25 partner companies and has handled more than 100,000 leads in less than a year. One of ......

Despite the millions of dollars that Zillow, Trulia and realtor.com are spending to get consumers to pay attention to their brands this year, brokerage and franchise execs think their local brands still rule. That’s according to results of real...

Realogy franchisor ERA Real Estate this week will begin deploying a new logo the company says represents a "comprehensive brand revitalization" reflecting moves made over the last five years to fuel growth and position ERA Real Estate for the future ...

The National Association of Realtors has launched a $35 million national consumer marketing campaign that will promote both Realtors and NAR’s official consumer website, realtor.com. NAR’s “Real People” campaign features ads ...

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish...

Whether you are small business owner, real estate agent or a broker agent, making sure your website’s listing pages are optimized for easy crawling, indexing and sharing is essential for ranking your site well. ......

More than 9,500 agents made Real Trends’ second annual “America’s Best Real Estate Agents” list, which ranks agents and teams by transaction sides and sales volume in all 50 states and more than 250 metro areas. Agents who co...

What do you do if your video marketing budget is limited? Statistics show that community and listing videos, coupled with syndication, will give you the biggest ......

HomeCanvasr, a platform that lets agents market properties under the radar to a group of buyers who pay for access to off-market listings, has relaunched in Brooklyn, New York. The startup’s platform lets buyers see homes that are not listed ....

RESAAS, a global real estate-focused social media network that saw rapid growth last year, is opening up its platform to ads for the first time. AdSAAS will allow businesses that provide services to the real estate industry — like home stagers...

Email has been proven to be a tremendously powerful real estate marketing tool. In fact, it’s the No. 1 way people share content with their friends and family members. Additionally, this 2012 survey shows 77 percent of consumers want to receive ema...

Realtor.com operator Move Inc. has hired Jonathan Smoke to interpret housing data and act as a public voice for the site as its first chief economist. For the last six years, Smoke held various executive roles at real estate information and ......

Statistics show that home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the...