16 incentives that may help sellers move their homes this fall
If you have listings left over from the slow spring and summer, today's lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives
by Carl Medford Sep 25
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
How to create marketing that makes the phone ring
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
How can I really be sure sellers will pay the buyer's agent (me)?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents
by Summer Goralik Sep 17
Need a productivity reset? Try these time management tactics
September is the perfect time to generate a supernova of change. Prepare to thrive well before 2025 arrives using these time management and productivity hacks from trainer Rachael Hite
by Rachael Hite Sep 16
8 tips for optimizing opportunity at your next open house
Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents
by Carl Medford Sep 11
Sotheby's International Realty launches '1 of 1' brand ad campaign
The campaign positions luxury homes sold under the Sotheby's International Realty banner as one-of-a-kind and the agents who represent them as 'curators of the unique,' the firm told Inman
by Lillian Dickerson Sep 10
How are these new commission rules improving transparency?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks how these new rules promote consumer transparency
by Summer Goralik Sep 10
Broker Spotlight: Matthew Villetto, Douglas Elliman
Learn how this new development expert got his start and what he's predicting for the year ahead, including commercial conversions and branded rentals
by Christy Murdock Sep 5
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
Ryan Serhant on 'Owning Manhattan', bold moves, branding
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Can I say 'call for buyer’s agent compensation' in private remarks?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether listing agents can mention buyer’s agent compensation in the private remarks on the MLS
by Summer Goralik Sep 2
You agreed: Relationship-building matters more than speed to lead
As the industry changes, building deep-down, long-lasting relationships matters more, according to Inman readers
by Inman Aug 28
I'm a listing agent. Do I need buyer agreement proof before showings?
Opinion
With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property
by Summer Goralik Aug 27
Balance franchise brand autonomy with consistency
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes