Screen shot of listing video featuring model Allira Cohrs. Verdict on racy listing video: 'Meh.'

Verdict on racy listing video: 'Meh.'

Most Inman News readers say they’re not offended by a racy listing video that seems to be as much about the model’s assets as the home she’s helping market, but they don’t think it’s going to do much to sell ......
By Inman News | Thursday, September 18, 2014
Three dollars image via Shutterstock. What would you do with $3 in your pocket?

What would you do with $3 in your pocket?

“In your opinion, what is the best thing you can buy for $3 or less? I say it's a case of bottled water.” This was my most recent Facebook post ......
By Guest Contributor | Thursday, September 18, 2014
Photography image via Shutterstock. Pricey gear doesn't guarantee good listing photos

Pricey gear doesn't guarantee good listing photos

There is this urban legend that if a real estate agent buys the right camera, all they have to do is point it at something and press a button, and the end result will be a professional-quality photograph. I almost ......
By Teresa Boardman | Thursday, September 18, 2014
Australian model Allira Cohrs stars in a video promoting a listing represented by  John and Nicole Mayer. Model's breasts star in luxury listing video

Model's breasts star in luxury listing video

Sex can be used to sell just about anything, including real estate. But knowing where to draw the line on this side of tasteful can be tricky. One Australian-based producer of listing videos, PlatinumHD PropVid, thinks it knows how to do that. But...
By Teke Wiggin | Wednesday, September 17, 2014
Open House tip Recharge your open houses

Recharge your open houses

How about adding a branded "welcome mat" at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses ......
By Laura Monroe | Wednesday, September 17, 2014
Blogging image via Shutterstock. Over 300 real estate blogging and video ideas to last the rest of your career

Over 300 real estate blogging and video ideas to last the rest of your career

Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we're going to get back to blogging and doing videos regularly ......
By ActiveRain | Wednesday, September 17, 2014
Screen shot from a Century 21 video promoting its Super Bowl advertising. Century 21 marketing guru Bev Thorne moves on

Century 21 marketing guru Bev Thorne moves on

Bev Thorne, the mastermind behind Century 21 Real Estate’s multidimensional ad blitz and one of real estate’s most influential leaders, is no longer the Realogy brand’s chief marketing officer. Mike Callaghan, Century 21’s vice p...
By Paul Hagey | Tuesday, September 16, 2014
Move executives rang the opening bell on the NASDAQ stock exchange in January. Realtor.com operator Move losing chief marketing officer

Realtor.com operator Move losing chief marketing officer

Move Inc.’s chief marketing officer, Barbara O’Connor, is leaving her post at the end of September for family reasons. “(Barbara) has the full support of the executive team,” Move spokeswoman Christie Wilfley told Inman News. ...
By Paul Hagey | Tuesday, September 16, 2014
RealScout_Cookies_Hero How RealScout's free open house cookies campaign went viral

How RealScout's free open house cookies campaign went viral

Since its beginnings, RealScout has focused on building an innovative and empowering home search experience that keeps the agent in control while giving buyers the search tools they’ve come to expect. So when it came time to develop relationships w...
By Guest Contributor | Monday, September 15, 2014
Twin Design / Shutterstock.com. Google killed Authorship, but Author Rank is a much bigger fish

Google killed Authorship, but Author Rank is a much bigger fish

Google's Authorship program was touted as the tool to identify work from quality content creators. Built to use authors' Google Plus profiles as unique identifiers and using simple markup language to distinguish their content across the Web, Authorsh...
By Sam DeBord | Friday, September 12, 2014
Screen shot of Zillow's new "What If" TV ad. Zillow's latest TV ad targets first-time homebuyers

Zillow's latest TV ad targets first-time homebuyers

Zillow’s latest national TV ad, “What If,” targets first-time homebuyers by highlighting a new tool that allows consumers to secure a mortgage preapproval letter in minutes. The ad begins airing today and will run through the fall...
By Inman News | Monday, September 8, 2014
Bloomua / Shutterstock.com. How to create real estate content that people will actually share

How to create real estate content that people will actually share

Real estate isn't exactly the most sexy thing for your audience to be sharing on its social networks. Because of this, most of the content you share will probably be read, but not reshared ......
By Guest Contributor | Monday, September 8, 2014
Screenshot of the listing video 'The Life Equestrian.' Goofy listing video channels Wes Anderson

Goofy listing video channels Wes Anderson

After Inman News posted some creative story-based listing videos featuring cuddling and zombies, the marketing firm RUHM tipped us about some of the offbeat property shorts it has produced. Like the videos we shared yesterday, RUHM weaves stories ar...
By Teke Wiggin | Thursday, September 4, 2014
Screen shot 2014-09-03 at 2.13.17 PM 3 reasons sellers need a Realtor to price their home

3 reasons sellers need a Realtor to price their home

There are dozens of Internet sites out there that reveal how much your home is worth. They are called “automated valuation model” (AVM) sites, which use statistical modeling techniques that calculate the property value by comparing it with simila...
By ActiveRain | Thursday, September 4, 2014
Stopwatch image via Shutterstock. Placester says agents can launch a website in 5 minutes

Placester says agents can launch a website in 5 minutes

Setting up a website that hosts listing search, captures leads and publishes blog posts can be challenging. But the real estate website provider Placester says it’s turned the process into a cakewalk. Placester, which provides website sol...
By Teke Wiggin | Thursday, September 4, 2014
Screenshot of PlatinumHD PropVid video "It's perfect..." Listing videos that might make you cry -- or hit 'share'

Listing videos that might make you cry -- or hit 'share'

Yes, building a story into a listing video is a good idea. But the film still needs to spotlight the physical home, right? Not always, by PlatinumHD PropVid’s reckoning. The Australian company has produced a number of shareable listing video...
By Teke Wiggin | Wednesday, September 3, 2014
Brute image via Shutterstock. Weblogs co-founder ready to fund 'brutal real estate reviews'

Weblogs co-founder ready to fund 'brutal real estate reviews'

Self-described serial entrepreneur and angel investor Jason Calacanis says he’s ready to put $25,000 to $100,000 of his own money into a startup that will publish “brutal real estate reviews” to help protect homebuyers from making b...
By Inman News | Wednesday, September 3, 2014
NBA star Tyson Chandler and his family are one of 12 subjects of The Corcoran Group's new marketing campaign. Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen

Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen

For the latest iteration of The Corcoran Group‘s “Live Who You Are” marketing campaign, renowned portrait photographer Annie Leibovitz photographed 12 notable residents and their homes in the four markets the New York City-bas...
By Paul Hagey | Tuesday, September 2, 2014