More Marketing News

We hear every excuse in the book when it comes to agents not following through on their marketing. Agents begin with a great idea, one they can’t wait to implement, but then they do not follow through. The good news is that for every excuse we’ve heard, there's always a solution ...
An experienced agent knows the impact of referrals and the importance of following through after the sale with an appropriate closing gift. In fact, it’s too important to put on autopilot. The right closing gift will fulfill two purposes: to show your appreciation to clients and celebrate their success -- and also to keep your name top-of-mind whenever the topic of real estate arises ...
We are now past the first quarter of 2016. Remember that excitement and enthusiasm you started off with the first week of January? It’s natural that some of that energy might have faded a bit. No matter the state of your business right now, sometimes it’s a good idea to give it a shot in the arm with a plan for lead generation that's simple and easy to accomplish -- if you stick to it. ...
Are you ready to learn how to master the real estate listing presentation and close more real estate listings when you get in the door? The following eight keys to mastering a real estate listing presentation come from Brian Weast -- a top-producing Dallas-area real estate agent who has been on nearly 1,000 listing appointments during his career. Last year, Weast and his team used the following real estate listing presentation process to secure and sell 90 listings ...
Selling a home is a tough business, in that, there are a lot of balls in the air at once between the open houses, last-minute showings and keeping your home in staged-perfect condition at all times. Add a kid (or two or three -- or more) to the mix, and you have some stressed out parents who happen to be selling their home. For those reasons, I've come up with this list of 10 tips for selling your home with kids. ...
LA
What's the best way to find new clients?
by Peter Lorimer
In this week's video, Peter Lorimer of PLG Estates talks about the most efficient ways to find new clients in the real estate world ...
With Market Intel, you can be the true market data expert, with the ability to chart the price history of multiple houses or multiple ZIPs in one metro. This new level of detail helps you get ahead of the competition, by spotting historical trends from the individual house up to the metro level in a way that has not been possible before ...
Sending prospecting letters, in the form of direct mail or an email campaign, to people in your farming area can be an effective way to increase name recognition, produce inquiries and attract new clients. As is the case with any marketing, though, your degree of success can depend on a lot of variables ...
I’m on a soapbox and I’m very feisty. What am I feisty about? Email! Well actually, I’m feisty about real estate agents killing their opportunity to leverage email marketing because they keep doing this one thing. The reality is that this has been going on for years, nearly two decades in fact, and I don’t know if it’s ever going to stop ...
The Woodlands, north of Houston, is no stranger to luxury properties. Miami-based Platinum Luxury Auctions set a record resale with DanMar Manor earlier this year, and now the leading auction house is looking to unload another Houston estate called Suburban Sanctuary ...
Writing a real estate blog is a great way to establish yourself as the local real estate expert and keep yourself top-of-mind with your sphere of influence. Some days I wonder if anyone is reading my blog. Then, I’m rewarded with something cool, and I know that the universe is paying me back for all the information I am putting out there ...
In the corporate world, there is a pecking order with defined levels; management, teams and assistants all work together to bring the CEO’s vision into reality. However, in the world of real estate, the roles exist within each and every real estate agent. Levels decided by you, the business owner ...
Arlington, Virginia-based Realtor Coral Gundlach spent $100 to $200 marketing a listing when she entered the business in 2004. Today, she sometimes shells out more than ten times that amount ...
What good is a status update if it’s never read? What does a link matter if there’s no one on your page to see that you’ve posted it? Let’s face it: Your Facebook followers are absolutely crucial when it comes to launching and maintaining a successful page in real estate ...
Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today ...
Anyone who's pushed the operator button a dozen times to bypass an automated phone menu can testify that sometimes technology needs a little human touch. As a provider of real estate brokerage tech solutions nationwide since 2004, Boston Logic recognized this demand among its smaller clients and today announced the launch of Ace, a marketing package that comes with a real life person ...
Thanks to technology and increased environmental awareness, homes can be smart and sustainable as well as cozy and modern. Before putting a house on the market, homeowners should consider smart and sustainable upgrades. This might be new terrain for many homeowners, and they might not know whether smart or sustainable features will increase their resale value more. Here is some insight you can share with them ...
The things that make us successful in real estate are the habits and behaviors that we develop over time to help us perform at a high level. Sometimes it's easy to forget the big, obvious things staring us right in the face that have helped us become successful, though ...
Recently reflecting back on the time I’d spent with clients, I realized that working with out-of-town buyers was one of the most rewarding experiences and best returns for my time ...
What's the missing secret to getting more referrals?
by Grant Findlay-Shirras
When you call and say, "Hey, I do this; let's get together and see if we can help each other," do you know how many other times that person has received the same call from your competitors? Too many ...
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