realtorDOTcom_mom Latest realtor.com 'Accuracy Matters' ad set to hit cable TV networks

Latest realtor.com 'Accuracy Matters' ad set to hit cable TV networks

The next realtor.com “Accuracy Matters” ad, entitled “Mom,” will be running on cable networks including HGTV, USA, TBS, DIY and TLC. “Mom” is a follow-up to realtor.com’s “Doghouse Architects” spot, released in May.   R...
By Inman News | Tuesday, July 22, 2014
Duchenne smile image via Shutterstock. 10 tips to win the hearts and minds of your customers

10 tips to win the hearts and minds of your customers

SAN FRANCISCO — To hear Guy Kawasaki tell it, the art of enchantment — changing people’s hearts, minds and actions — begins with a smile and, occasionally, ends with a bit of charming groveling. Kawasaki would know. As the for...
By Andrea V. Brambila | Thursday, July 17, 2014
Baton handoff image via Shutterstock. HomeLight opens up the door to mortgage lenders, title insurers

HomeLight opens up the door to mortgage lenders, title insurers

SAN FRANCISCO — HomeLight is now allowing agents who have claimed profiles on the site to create a list of recommended vendors, opening up the door for them to use the platform to recommend other real estate professionals like mortgage ......
By Inman News | Thursday, July 17, 2014
Tupperware image via Shutterstock. Know how consumers find out about your business

Know how consumers find out about your business

SAN FRANCISCO — Here’s an unsettling truth: Most innovation fails. Having a good idea is no guarantee of success. But Patrick Vlaskovits has one piece of advice that may help: The medium is the message. “How your customers find out...
By Andrea V. Brambila | Wednesday, July 16, 2014
Self-centered image via Shutterstock. Dear Realtor: Stop talking about yourself

Dear Realtor: Stop talking about yourself

SAN FRANCISCO — If your idea of a social media strategy is to try to get as many friends and followers as possible, you’re doing it wrong. That’s according to Laura Fitton, inbound marketing evangelist at marketing software firm Hub...
By Andrea V. Brambila | Wednesday, July 16, 2014
Lead image via Shutterstock. Growing number of broker and agent tools take leads right from Zillow

Growing number of broker and agent tools take leads right from Zillow

Zillow Tech Connect, a program that lets developers of marketing tools for real estate brokers and agents integrate them with Zillow, now has 25 partner companies and has handled more than 100,000 leads in less than a year. One of ......
By Inman News | Tuesday, July 15, 2014
Brand image via Shutterstock. Can brokerage and franchise brands still trump national portals?

Can brokerage and franchise brands still trump national portals?

Despite the millions of dollars that Zillow, Trulia and realtor.com are spending to get consumers to pay attention to their brands this year, brokerage and franchise execs think their local brands still rule. That’s according to results of real...
By Inman News | Monday, July 14, 2014
ERA Real Estate's new logo. ERA launches national ad campaign with rollout of new logo

ERA launches national ad campaign with rollout of new logo

Realogy franchisor ERA Real Estate this week will begin deploying a new logo the company says represents a "comprehensive brand revitalization" reflecting moves made over the last five years to fuel growth and position ERA Real Estate for the future ...
By Inman News | Monday, July 14, 2014
Screen shot of NAR's new TV spot featuring realtor.com's mobile app. NAR touts realtor.com in $35M ‘Real People’ marketing campaign

NAR touts realtor.com in $35M ‘Real People’ marketing campaign

The National Association of Realtors has launched a $35 million national consumer marketing campaign that will promote both Realtors and NAR’s official consumer website, realtor.com. NAR’s “Real People” campaign features ads ...
By Paul Hagey | Monday, July 14, 2014
Screen shot 2014-07-12 at 3.09.00 PM Top marketing secrets for 2015 from the experts at Real Estate Connect

Top marketing secrets for 2015 from the experts at Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish...
By Seth Price | Saturday, July 12, 2014
SEO listings (2) The ultimate guide to SEO for your listings

The ultimate guide to SEO for your listings

Whether you are small business owner, real estate agent or a broker agent, making sure your website’s listing pages are optimized for easy crawling, indexing and sharing is essential for ranking your site well. ......
By Guest Contributor | Thursday, July 10, 2014
Mainland U.S. image via Shutterstock. Real Trends ranks 'America's best real estate agents'

Real Trends ranks 'America's best real estate agents'

More than 9,500 agents made Real Trends’ second annual “America’s Best Real Estate Agents” list, which ranks agents and teams by transaction sides and sales volume in all 50 states and more than 250 metro areas. Agents who co...
By Inman News | Tuesday, July 8, 2014
real estate video sales funnel How to get the biggest bang for your video marketing buck

How to get the biggest bang for your video marketing buck

What do you do if your video marketing budget is limited? Statistics show that community and listing videos, coupled with syndication, will give you the biggest ......
By Kathryn Royster | Monday, July 7, 2014
homecanvasr HomeCanvasr lets agents market properties under the radar

HomeCanvasr lets agents market properties under the radar

HomeCanvasr, a platform that lets agents market properties under the radar to a group of buyers who pay for access to off-market listings, has relaunched in Brooklyn, New York. The startup’s platform lets buyers see homes that are not listed ....
By Teke Wiggin | Wednesday, July 2, 2014
Screen shot of agent Michele Chiu's RESAAS page. Real estate social network RESAAS opens platform to ads

Real estate social network RESAAS opens platform to ads

RESAAS, a global real estate-focused social media network that saw rapid growth last year, is opening up its platform to ads for the first time. AdSAAS will allow businesses that provide services to the real estate industry — like home stagers...
By Paul Hagey | Wednesday, July 2, 2014
1 4 fantastic email marketing ideas for Realtors

4 fantastic email marketing ideas for Realtors

Email has been proven to be a tremendously powerful real estate marketing tool. In fact, it’s the No. 1 way people share content with their friends and family members. Additionally, this 2012 survey shows 77 percent of consumers want to receive ema...
By Matthew Collis | Tuesday, July 1, 2014
Economist image via Shutterstock. Move Inc. hires first chief economist for realtor.com

Move Inc. hires first chief economist for realtor.com

Realtor.com operator Move Inc. has hired Jonathan Smoke to interpret housing data and act as a public voice for the site as its first chief economist. For the last six years, Smoke held various executive roles at real estate information and ......
By Paul Hagey | Monday, June 30, 2014
Untitled design (24) The numbers are in: Video helps you corner the online real estate market

The numbers are in: Video helps you corner the online real estate market

Statistics show that home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the...
By Kathryn Royster | Monday, June 30, 2014