triggermktg MLS data triggering postcard marketing campaigns

MLS data triggering postcard marketing campaigns

Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital. ...
By Brittany Morris | Friday, December 19, 2014
Lucian Milasan / Shutterstock.com Win the online branding wars by localizing your business

Win the online branding wars by localizing your business

In the past 10 years, I've given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and wh...
By Richard Uzelac | Monday, December 15, 2014
Lucian Milasan / Shutterstock.com Win the online branding wars by localizing your business

Win the online branding wars by localizing your business

In the past ten years, I've given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and w...
By Richard Uzelac | Monday, December 15, 2014
coaster_2_abn_amro Hey, did you notice the countertops looked a little worn?

Hey, did you notice the countertops looked a little worn?

It might not be a practical marketing strategy to employ on EVERY listing, but Ermelo, Netherlands-based broker Verder met Wonen is reaping the viral video rewards of being the first listing agent in the history of the world to run ......
By Inman | Monday, December 8, 2014
Photo shoot Image via Shutterstock. Making the most of your marketing budget in 5 steps

Making the most of your marketing budget in 5 steps

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, thei...
By Andrew Molz | Monday, December 8, 2014
Photo shoot Image via Shutterstock. Making the most of your marketing budget in 5 steps

Making the most of your marketing budget in 5 steps

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, thei...
By Andrew Molz | Monday, December 8, 2014
Browsing homes on tablet Image via Shutterstock. Build a digital profile that generates quality leads

Build a digital profile that generates quality leads

"Your online presence is the new curbside." That's what HouseLens CEO Andrew Crefeld said in November when he was talking to a reporter from our local CBS affiliate. And it's true: 92 percent of buyers start their home search online, and the average ...
By David Greenberg | Wednesday, December 3, 2014
Browsing homes on tablet Image via Shutterstock. Build a digital profile that generates quality leads

Build a digital profile that generates quality leads

"Your online presence is the new curbside." That's what HouseLens CEO Andrew Crefeld said in November when he was talking to a reporter from our local CBS affiliate. And it's true: 92 percent of buyers start their home search online, and the average ...
By David Greenberg | Wednesday, December 3, 2014
Google search Image via Shutterstock. Easy ways to get Google's attention

Easy ways to get Google's attention

Last week, I shared five of my favorite backlink tactics for Realtors. I explained in that article that backlinks to your professional website from other, trusted sites will boost your Google rankings and elevate your site's domain authority and page...
By Tyler Zey | Monday, December 1, 2014
Google search Image via Shutterstock. Easy ways to get Google's attention

Easy ways to get Google's attention

Last week, I shared 5 of my favorite backlink tactics for Realtors. I explained in that article that backlinks to your professional website from other, trusted sites will boost your Google rankings and elevate your site's domain authority and page au...
By Tyler Zey | Monday, December 1, 2014
Holiday social media image via Shutterstock. Don't forget about your online profiles this holiday season

Don't forget about your online profiles this holiday season

At this time of year, your thoughts will more than likely be focused on achieving as much as possible before the festive season kicks in, and then taking a well-earned break! If previous years are anything to go by, many in the real estate industry w...
By Avelyn Holcroft-Lewer | Monday, December 1, 2014
Holiday social media image via Shutterstock. Don't forget about your online profiles this holiday season

Don't forget about your online profiles this holiday season

At this time of year, your thoughts will more than likely be focused on achieving as much as possible before the festive season kicks in, and then taking a well-earned break! If previous years are anything to go by, many in the real estate industry w...
By Avelyn Holcroft-Lewer | Monday, December 1, 2014
Google search Image via Shutterstock. Backlinks work to drive traffic to your website

Backlinks work to drive traffic to your website

Why do backlinks work? These links essentially prove your website's worth to Google by improving your domain authority and page authority. They can be a quick and easy way to increase your search engine placement. In other words, these link sources a...
By Tyler Zey | Tuesday, November 25, 2014
Google search Image via Shutterstock. Backlinks work to drive traffic to your website

Backlinks work to drive traffic to your website

Why do backlinks work? These links essentially prove your website's worth to Google by improving your domain authority and page authority. They can be a quick and easy way to increase your search engine placement. In other words, these link sources a...
By Tyler Zey | Tuesday, November 25, 2014
Facebook computer Background image via Denys Prykhodov / Shutterstock.com. Modified. Learn how to analyze your Facebook ads

Learn how to analyze your Facebook ads

Well, you've optimized your website and deployed your Facebook ads. All you have to do now is make sure you follow up with the leads you generate and keep your eye on your numbers. I've included some basic ad math below to make it easy for you to do ...
By Tyler Zey | Monday, November 24, 2014
Facebook computer Background image via Denys Prykhodov / Shutterstock.com. Modified. Learn how to analyze your Facebook ads

Learn how to analyze your Facebook ads

Well, you've optimized your website and deployed your Facebook ads. All you have to do now is make sure you follow up with the leads you generate and keep your eye on your numbers. I've included some basic ad math below to make it easy for you to do ...
By Tyler Zey | Monday, November 24, 2014
socialmedia_next Vital social media tips for real estate professionals

Vital social media tips for real estate professionals

Think social media still isn't important to your marketing strategy? Think again. More than 93 percent of Americans are on Facebook (according to HubSpot), and 90 percent of homebuyers start their real estate searches online. ......
By Jordan Scheltgen | Friday, November 21, 2014
socialmedia_next Vital social media tips for real estate professionals

Vital social media tips for real estate professionals

Think social media still isn't important to your marketing strategy? Think again. More than 93 percent of Americans are on Facebook (according to Hubspot), and 90 percent of home buyers start their real estate searches online. ......
By Jordan Scheltgen | Friday, November 21, 2014