Forget scripts. Authenticity drives real estate marketing results
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
by Nick Pipitone Apr 9
real estate leadership
Taking on the challenges of leadership is what makes you a real estate professional
by Sean Shariati Apr 9
real estate industry challenges
Opinion
Cooperation among brokers is among the most powerful ideas the industry has developed
by Dennis Norman Apr 9
FSBO at an all-time low
Real estate pros aren't just door-openers. They are guides
by Lori Muller Apr 9
Michael Valdes, Inman advisory board member
The CEO of LPT International shares the strategies shaping real estate’s next phase
by Inman Apr 9
Iran war, high rates chill pending home sales
Pending sales posted their biggest decline in 3 months amid elevated mortgage rates
by Jessi Healey Apr 9
‘People are praying for a crash’: Why housing doomers keep getting louder
Rates, geopolitics and bottled-up demand are shaping the next phase of housing
by Nick Pipitone Apr 9
What NASA's Artemis II reveals about agents who go the distance
Find out what separates agents who last from those who flame out
by Darryl Davis Apr 9
real estate easy button
Success in real estate comes by doing the work that others avoid
by Lori Muller Apr 9
real estate fiduciary duty
Opinion
The industry's most powerful legal term is being weaponized, and consumers are paying the price
Bernice Ross' headshot in front of an IRS building to represent income tax strategies.
Use this list to determine where you are paying the IRS more than you should
by Bernice Ross Apr 8
If you need to ‘add value’ at the end, you’re already behind
Contributor Deb Siefkin writes that agents need to add value right now to be relevant
by Deb Siefkin Apr 8
Over 460K documents and counting: Catch up on the FTC's legal battle with Zillow and Redfin
The FTC sued Zillow and Redfin last September over a major rental syndication deal
by Jim Dalrymple II Apr 8
How to find the freedom your team was supposed to provide
Without the right financial architecture, your real estate team multiplies your risk
by Amanda Neely Apr 8
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made
Help clients understand how to make better decisions, so they don't have to rely on AI
by Deb Siefkin Apr 7