Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
Agents who confidently address retirement planning don’t just sell homes, Jeff Sibel writes. They become the trusted authority in their market
CEO Andy Florance said Homes.com has the winning short- and long-term strategy after revealing that the company kept adding paid members in 2025
New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
A report released on Tuesday by the Consumer Policy Center suggested lawsuits will follow if brokerages, real estate portals and regulators don’t step in and add transparency first
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
NAR is making a bold marketing reset after years of turbulence, lawsuits and shakeups. CMO and CCO, Bennett Richardson, talks strategy for new ‘More Than Opening Doors’ campaign