Too much competition? 10 branding insights to get you noticed
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
by Bernice Ross Mar 7
What skills are crucial for new agents joining a multifamily team?
Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career
by Michael Zaransky Mar 7
Egypt Sherrod is married to real estate. But that's only half her story
Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with 4 TV shows, a podcast and a team under her belt, she lives and breathes it in 2023
Welcome to the future: What real estate agents need to know about today's kitchens and baths
The series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces
by Gerard Splendore Mar 7
An economist teaches you how to answer the 'rent vs own' question
Opinion
It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly
by Matthew Gardner Mar 7
Rivals to allies: Foster healthy competition with these 4 rules
Healthy competition is the foundation upon which we strive to provide our clients with the highest level of customer service and care
by Carl Medford Mar 7
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Why real estate lawsuits are increasing in 2023: The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign
by Byron Lazine Mar 6
Family matters: 5 marketing tips based on NAR’s multi-generational data
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
by Christy Murdock Mar 6
QUIZ: Have you gotten lazy with your marketing?
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
by Laura Viñalet Mar 3
RE/MAX CEO Nick Bailey: Agents who ignore tech will be replaced
On the heels of RE/MAX's 50th anniversary and R4 conference, RE/MAX CEO Nick Bailey shared with Inman a sneak-peek into the franchisor's tech and growth strategy for 2023
by Marian McPherson Mar 3
A gap in a concrete bridge
The National Association of Realtors said increasing the nation's inventory is 1 solution to address homeownership gap. The trade group is eying 3M net new Black homeowners by 2030
Retirement planning for all: A smart strategy for every agent
Opinion
Regardless of what stage you're at in your real estate career, it's never too early or too late to start building a retirement plan
by Jordan Curnutt Mar 3
23 ways to turn one listing into many, many more
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
by Jimmy Burgess Mar 3
Keller Williams' Marc King on what he learned from the last recession
In this Inman Access class, Marc King of Keller Williams discusses key financial principles real estate professionals should implement to reach their goals and build wealth in their businesses
by Claire Buzzanca Mar 2