3 marketing basics every agent needs, from Coldwell Banker's CMO
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
by Jim Dalrymple II Apr 5
Lesson Learned: What goes around comes around
This week: Find out how NYC's Ellen Sykes learned that when it comes to going the extra mile, the good you do comes back to you
by Christy Murdock Apr 4
5 expert networking tips to go from a rookie to a real estate rockstar
Opinion
A robust network is the best way to find new leads, line up your next job or help big clients find homes that meet their exact specifications
by Luke Babich Apr 4
Are you a manager or a leader? Here’s how to tell
Opinion
Great leaders must be like the honey badger. They are widely known for their persistent nature, tenacity and ability to evolve with their environment, all qualities of a great leader
by B. J. Sonderman Apr 4
Tom Ferry on buyers, branding, brokerage: The Real Word
Opinion
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage's end-to-end capabilities
by Byron Lazine Apr 4
'Million Dollar Listing LA' stars on 5 expenses to budget for right away
As independent contractors, real estate agents must keep on top of expenses. Here are some budget-savvy tips for newbies
by David Parnes AND James Harris Apr 4
'Stock is not the company:' Robert Reffkin on Compass 1 year after IPO
In a heartfelt letter posted on LinkedIn, Compass founder and CEO Robert Reffkin addressed stock market troubles and cast his vision for the future on the 1-year anniversary of going public
by Marian McPherson Apr 4
Reports of 'Great Migration' may be greatly exaggerated, new study says
Most homebuyers considering a move are looking to relocate relatively close to their current home, according to new data released Thursday from proptech company OJO Labs
by Ben Verde Apr 4
When 'likes' don't get you listings: What your vanity metrics are telling you
As part of going back to basics, you need to take a look at where you're spending your time and money. This analysis will help you figure out what's working, what's not and what's next
by Laura Monroe Apr 4
Inman Connect New York
Learn how to competitively recruit agents and build your brokerage from the best recruiters in the business.
by Jodie Cordell Apr 4
Gentle persuasion: Help your buyers change the narrative on low inventory
Opinion
The low inventory problem isn't always with the market. Sometimes it's with buyer expectations and the way you manage them (or don't) as their real estate agent
by Cara Ameer Apr 4