Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
7 marketing ideas you still have time to pull off this holiday season
These kind gestures will leave a lasting impression as you celebrate the season and gear up for another successful year
by Rainy Hake Austin Dec 17
What lenders really brawled over in Atlantic City
Opinion
This week, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin's call to drop crime data and Jay Thompson's new app for agents
by Byron Lazine Dec 16
Treat yo'self: 3 impactful ways to take care of your real estate team in 2022
Opinion
Here's how to show each individual on your team that they matter to you by giving them what they need most: time, growth and accountability
by Adam Hergenrother Dec 16
How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
Redfin is right: Why crime data doesn’t equate to ‘safety’
Opinion
Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here's why I agree with it — and why you should give strong consideration to not displaying those statistics on your websites
by Jay Thompson Dec 15
woman exiting purple room
Opinion
Quitting — a job, a person, a brokerage, a business plan — can often be a way to have more by having less
by Teresa Boardman Dec 15
2022 game plan: 20+ buyer and seller facts to inform your business
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
by Christy Murdock Dec 15
Choosing a Google-centric smart home: Pros and cons
Smart home expert Colton Pratt breaks down Google-anchored hubs. Here's how Google fares when pitted against Amazon, in case one of your tech-savvy clients asks your opinion
by Brandon Doyle Dec 15
Readers share their biggest 2021 fails
What did you mess up last year? What lessons did you learn? This week, readers divulge their biggest failures and mishaps of 2021 and introspect about where things went wrong
by Inman Dec 15
Brad Inman’s real estate predictions for 2022: Here's to a sober year
Opinion
Keller Williams, Douglas Elliman, the DOJ and the NAR. Brad Inman's crystal ball is 'a little foggy — but a big trend is coming into focus for me' in 2022, Inman's founder writes
by Brad Inman Dec 15
'Burn the deadwood' and other lessons to take into 2022
Want to see growth in the new year? From welcoming alternate perspectives to setting and raising your baseline, here are four nuggets of wisdom to embrace in 2022 taken from history, nature and sports
by Robert Lucido Dec 15
Let it go: 22 bad habits agents need to ditch before 2022
Opinion
Forget New Year's resolutions! As another heavy year races to a close, instead of piling more on your to-do list, let's lighten your load. Here are 22 things to let go of before 2022
by Rachael Hite Dec 14
4 tips for nailing your 2022 business plan
A successful agent needs good mentors, an evolving plan and the right language to connect with clients
by Jim Dalrymple II Dec 14
Place to triple its workforce to bring its platform to more agent teams
At Connect Now, team leaders Chris Suarez and Ben Kinney share how they built a $1B proptech unicorn
by Matt Carter Dec 14
Ex-Zillow exec Jay Thompson launches AgentLoop listing app
Available now on iOS and Google Play, AgentLoop enables agents to share listings and get real-time feedback on those listings all in one place
by Marian McPherson Dec 14