How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Inman Handbook on building a better luxury real estate brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
15 easy-as-pie seller projects that'll help buyers fall in love
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
by Nicole Solari Oct 18
Growth-oriented Keap hits most of the CRM high notes
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
10 questions that'll predict whether a new agent will make it
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
6 reasons FSBOs fail epically even in a hot market
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
by Cara Ameer Oct 13
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Netflix and Zillow team up to create 'listing' for haunted house flick
Netflix created a Zillow listing for Bly Manor, the location of the platform's latest original movie, "The Haunting of Bly Manor"
by Marian McPherson Oct 6
10 turnoffs that’ll have buyers swiping left on your listing
Opinion
Sellers must learn how to manage the 7-10 seconds a potential buyer will spend on their listing. If buyers don't like something, it’s on to the next one
by Carl Medford Oct 5
How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
Inman handbook: Breaking into the world of luxury real estate
Not everyone starts a career in real estate with a network of well-heeled clients. But luckily, it's still possible to work in luxury even if you're starting from scratch
by Jim Dalrymple II Oct 2
New Windermere ad highlights real agents as 'The Human Algorithm'
Created by Ziba Design, the firm behind Apple and Coca-Cola marketing campaigns, the ad underscores what technology can't do: 'Bring their client’s unique vision of happiness to life'