Dear Marketing Mastermind: How do I make my open house more effective?
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
by Christy Murdock May 14
Why you should treat everyone like a client from the moment you meet
You already have a lot of clients, and you meet new ones every day. Make the most of it
by Joseph Rand May 14
An Amazon Echo Dot
Home shoppers who say, 'Alexa, open CNY Realtor' will be able to search 9 New York State counties for homes. It works on Google Home, as well
by Craig C. Rowe May 13
The Inman Weekender: Put your first-time buyers at ease
Check out our 'Back to basics' series, and this week's top news
by Dani Vanderboegh May 10
How to create an unforgettable showing experience for buyers
These 7 tips provide a powerful system for marketing listings and getting them 'sold!'
by David Stroh May 10
Why indie brokers should take back the search
Opinion
Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.
by Troy Palmquist May 9
5 apps to level up your social media storytelling mojo
These mobile apps make it a snap to tell compelling visual stories on Instagram and Facebook
by Ryan Rodenbeck May 9
Tired of losing business? 6 ways to build client loyalty
Stay relevant in your clients' lives, and show them appreciation as often as possible
by Kayla Matthews May 9
Florida indie brokerage unveils agent tech platform, plans expansion
Mainframe Real Estate CEO Sean Frank says his Orlando-based brokerage's new Automated Back End (ABE) is nimbler than larger national competitors
by Jim Dalrymple II May 8
People on smartphones mobile phones
CallConnect is meant to protect agents from missing out on leads when they can't answer the phone
by Jim Dalrymple II May 8
11 things agents should know about working with millennials
Opinion
They're marrying later (if at all), they're waiting to buy, and they do a lot of their own research
by Ryan Fitzgerald May 8
4 terrible ways to get 'likes' on social media
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
by Jay Thompson May 8
Berkshire Hathaway HomeServices teams up with Adwerx for online marketing
Tech firm will now generate digital ads targeting consumers who visit BHHS agent websites
by Jim Dalrymple II May 7
Success stories from Startup Alley: BoxBrownie
This startup from down under went big at Inman Connect
by Inman May 7
5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’
Make sure your potential buyers see the charm in the home and the neighborhood, and remove uncertainties
by Kathleen Kuhn May 7
Do your clients tell their friends about you?
Just like a hair stylist, accountant or mechanic, you want your clients to come to you for all things real estate. To make that happen, always engage in an ongoing relationship and discuss market conditions intelligently
by Joseph Rand May 7