Agents can win more deals by changing the way they present their qualifications to clients, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Here's how
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere
Better Homes and Gardens Real Estate teams up with BHG magazine to create an accreditation course to help agents leverage exclusive, cutting-edge consumer behavior and home design trends
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
Think smart, writes coach Annette DeCicco, and list like a pro. Hit all 3 of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums
RealScout is a proven commodity in the lead generation business and Agent Image builds powerful agent websites. Now the 2 are partnering on lead gen
Sandra Howard has more than 20 years of award-winning marketing and advertising experience with some of the globe's largest brands, including AT&T, Southwest and Burger King
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes
Learn more about a North Carolina 'pay-for-play' scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
The market doesn’t have to determine the trajectory of your real estate business