As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally
Opinion
Trainer Rachael Hite says real estate agents must focus their digital presence on real estate, rather than their personal opinions
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, Inman has learned
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis