Real Estate Marketing Ideas & Strategies
Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce
Are you over cold calling? Sick of Facebook? We asked you to let us know which lead gen and marketing strategies you're no longer doing in 2025. Here's what you said
Communication, culture and self-care are at the heart of Houston broker Jemila Winsey's success. Find out how to plan for your own triumphs in 2025
The software gives agents a number of tools and tactics to solicit, publish and broadcast how their customers react to their relationship and craft their reputation in the market
Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it
As it seeks to slash costs to pay a $418M lawsuit settlement, the National Association of Realtors announced on Tuesday it would stop printing 'Realtor' magazine and move to a digital-only format
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg's Kevelyn Guzman writes. They need an approach that combines strategy and creativity
Team leaders Christian and Ashley Harris share how they discovered opportunity, relationships — and love — at live events
Get both your business plan and your team culture right if you want to make waves in the markets you're serving, The Agency's Juliet Clapp writes
Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes