The marketing strategies that need to die in 2025: Pulse
Are you over cold calling? Sick of Facebook? We asked you to let us know which lead gen and marketing strategies you're no longer doing in 2025. Here's what you said
by Inman Feb 26
4-point business plan for real estate success in 2025
Communication, culture and self-care are at the heart of Houston broker Jemila Winsey's success. Find out how to plan for your own triumphs in 2025
by Jemila Winsey Feb 26
MoxiWorks partner network adds reputation manager
The software gives agents a number of tools and tactics to solicit, publish and broadcast how their customers react to their relationship and craft their reputation in the market
by Craig C. Rowe Feb 24
Cold calls are so 2024. Replace them with these strategies
Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes
by Verl Workman Feb 24
How to break the business-killing, stop-and-start 'deadly cycle'
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
by Nick Schlekeway Feb 24
Death by comparison: How to protect your joy on social media
Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different
by Pam Blair Feb 22
Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey Feb 20
Zumper's Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it
by Craig C. Rowe Feb 19
Stop the presses! NAR ceases printing its flagship magazine
As it seeks to slash costs to pay a $418M lawsuit settlement, the National Association of Realtors announced on Tuesday it would stop printing 'Realtor' magazine and move to a digital-only format
by Taylor Anderson Feb 19
RealReports launches listing lead capture capability
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
by Craig C. Rowe Feb 19
Trending: Super Bowl ad wins, fails and media literacy lessons
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
by Jessi Healey Feb 14
5 bold ways to breathe new life into a luxury listing
Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg's Kevelyn Guzman writes. They need an approach that combines strategy and creativity
by Kevelyn Guzman Feb 14
Want to fall in love with real estate all over again? Attend an event
Team leaders Christian and Ashley Harris share how they discovered opportunity, relationships — and love — at live events
How to grow your team and take the No. 1 spot in the market
Get both your business plan and your team culture right if you want to make waves in the markets you're serving, The Agency's Juliet Clapp writes
by Juliet Clapp Feb 13
Goal! C21 kicks off partnership with Major League Soccer
Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup
by Marian McPherson Feb 11
A woman staring at the data to represent the formula for closing two sales a week.
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
by Ricky Carruth Feb 11