Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
Elevate program offers higher level of services, including 'done-for-you marketing,' lead generation and transaction management, for what the company considers to be a low split
Nimble, a company that provides software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
Relationships are your real equity in real estate, Coldwell Banker Warburg's Kevelyn Guzman writes. Build them wisely — and they’ll build your career
The campaign was launched in March at the firm's Global Forum and highlights diverse individuals with a focus on personality traits that reveal their unique needs in a home, Inman has learned
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
Revive has used its findings in the pre-sale renovation space to produce an extensive white paper that dedicates its pages to proving the value of updating a home before selling it
Opinion
Team leader Carl Medford dives into a high-level overview of the changes to CCP and the larger issues that will arise from its implementation
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent
At No. 1 on the list is the Emerson Family of California, who own and run Sierra Pacific Industries. Their holdings total 2.411M acres throughout the Golden State, Oregon and Washington