Tech firm CoreLogic has announced a new name, Cotality. Leaders say the new moniker better reflects the company's mission to provide comprehensive data and tech support
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
The division is led by new dev marketing vets Louise and Paul Sunshine and will provide developers and financial institutions with an alternative to the traditional sales market
Real estate doesn't lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
Invelo is for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
Opinion
Dismantling CCP entirely will negatively impact the industry, Brown Harris Stevens CEO Freedman writes. The industry needs to ‘step up and do what’s right for buyers, sellers and agents alike'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships