Real Estate Marketing Ideas & Strategies

Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn't have to be expensive

There are 3 key metrics that everyone in real estate needs to understand, but no one seems to be talking about. Talk to your potential clients, and arm them with the data they need to make solid decisions

Housing styles took a sharp turn away from traditional styles with the introduction of Art Deco design, and a new age in home architecture came on the scene

Real estate is a competitive industry. Almost any agent can get the job done, but truly successful agents will go above and beyond to make sure their clients feel understood and genuinely cared for

Rather than focusing on output, as measured by transactions completed, focus on what your agents have put into their businesses and the communities they serve. Celebrate your agents for their contributions to local charities and organizations

Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication

Four square and kit homes in any number of variations are commonplace across the country. Today, these houses may have been updated, modernized or expanded