Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder's marketing philosophy and personal commitments
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
Jimmy Burgess offers valuable prompts tailored for real estate agents to drive lead generation, expand their business and deliver exceptional client service
Baker took to the largest of industry stages, Inman Connect New York, to offer a retort to a social media take that her style of video was no longer relevant
Although who's responsible for the absence of a true end-to-end remains up for debate, 4 real estate and proptech executives found common ground on the fact that AI is 'what's next' for the industry
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
Opinion
New Mexico builder Abrazo Homes named floor plans after iconic historical women, igniting a social media firestorm. Rachael Hite examines why marketing using cultural figures is a bad idea
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives