Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
Opinion
New Mexico builder Abrazo Homes named floor plans after iconic historical women, igniting a social media firestorm. Rachael Hite examines why marketing using cultural figures is a bad idea
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives
As part of Brandon Doyle's Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator is transforming the marketing of new construction
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
By understanding and adhering to fair housing laws, you contribute to eliminating discrimination
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
Opinion
Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers
New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all