Real Estate Marketing Ideas & Strategies
Opinion
Life isn’t always picture perfect. The more you can showcase your authentic self on social media, the more like-minded people you will resonate with and potentially work with
Building on the momentum of last year's Caliber Home Loans acquisition, Newrez seeks to be 'national go-to source' for mortgage info
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
Here’s how to show gratitude to those who appreciate you enough to refer business to you
Selling brokers are often caught between managing their brokerage and their clients
Soft skills don't always come naturally, and real estate agents utilize so many in every transaction. Inman’s Dani Vanderboegh rounded up the top contributed how-tos, listicles and op-eds to help
Merging technology with a human connection is the secret to success in today's tech-centric market
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
Opinion
Hard numbers don’t mean much when it comes to the complexity of criminal behavior and its effect on neighborhoods and home values
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
Are you ready to become a top producer in your market? Then this is a must-attend event!
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
By making property descriptions inclusive, you create the circumstances for fair housing
Successful real estate agents can identify and adapt to different personality types. That helps to ensure a fruitful relationship over the course of the transaction
The acquisition is the latest in MoxiWorks' efforts to expand its real estate tech offerings. ActivePipe is currently used by approximately 40,000 agents across four countries
While agents may start with a clean slate, personal branding gives them an opportunity to jump off the page with a new and unique image that evolves as they do