Is social media actually bringing you business?
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
by Teresa Boardman Feb 25
No, you don’t need the crime statistics. Here's why
Opinion
Hard numbers don’t mean much when it comes to the complexity of criminal behavior and its effect on neighborhoods and home values
by Christy Murdock Feb 25
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
6 creative ways to reboot a chilly lead
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Feb 24
Tracy Tutor, Million Dollar Listing
Are you ready to become a top producer in your market? Then this is a must-attend event!
by Jodie Cordell Feb 23
Readers share the most outrageous fair housing violation they've seen in marketing: Pulse
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
by Inman Feb 23
15 ways to make your property descriptions more inclusive
By making property descriptions inclusive, you create the circumstances for fair housing
by Christy Murdock Feb 23
How to work with any personality type
Successful real estate agents can identify and adapt to different personality types. That helps to ensure a fruitful relationship over the course of the transaction
by Kathy Zorn Feb 23
MoxiWorks acquires email marketing platform ActivePipe
The acquisition is the latest in MoxiWorks' efforts to expand its real estate tech offerings. ActivePipe is currently used by approximately 40,000 agents across four countries
by Ben Verde Feb 22
How agents can define and create a personal brand
While agents may start with a clean slate, personal branding gives them an opportunity to jump off the page with a new and unique image that evolves as they do
by Laura Stace Feb 22
What the latest real estate numbers mean for your business
With record-high numbers of Realtors and shifting trends in home inventory, agents need to be prepared to stay top-of-mind in the days ahead
by Darryl Davis Feb 22
2 homes sell for $1M over asking: The moves behind the transactions
Bennett Hirsch and Nick Sandler, top-performing agents with The Agency, reveal what went into sales at 2420 Glendower Avenue in Los Feliz and 4091 Deervale Drive in Sherman Oaks
by Lillian Dickerson Feb 18
Give 'em what they want: 5 tech tools to make your agents’ lives easier 
When it comes down to providing best-in-class, time-saving tools, it’s vital to keep the real estate agent at the heart of the conversation, says The Agency's President Rainy Hake Austin
by Rainy Hake Austin Feb 18
Affordable (and easy) home updates based on this year's hottest trends
From the colors that are in (and out) to the perfect kitchen details, here are some of the latest ideas in home design that feel fresh right now
by Antoinette Fargo Feb 17
18 ways to market your listing (and thrill sellers)
Show your sellers you mean business when it comes to getting their listing the exposure needed for a successful sale using these ideas from Million Dollar Listing LA stars
by James Harris AND David Parnes Feb 16
Wednesday is when photographers snap the most listings. Here's why
A 4-year study by on-demand real estate photography company HomeJab found that 20% of all listing photo shoots are taken on 1 particular day of the week. Here's a pretty good reason why
by Craig C. Rowe Feb 16