Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
Implement these strategies today to start grabbing local prospects' attention online and generating leads
If you go deeper in your past client relationships, they will take your business wider
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Surefire CRM lets brokers grab white-labeled marketing collateral they can customize with their own branding
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
Here are a few things to consider as you plan for next year
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage