Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
Opinion
Understanding how these investors think will help you land them as clients and serve them well
Maison Real Estate has only been around since 2019, but innovative marketing tactics and services have made it a force to be reckoned with in South Carolina
Opinion
A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
Top teams in Florida and California got there by picking the right agents and helping them grow, their leaders said at Connect Now
In a tutorial video, Chris Jones, the co-founder of Guerilla Realty, explained how agents can use FSBO listings on Zillow to get leads
Jenna Ryan, the Texas real estate agent who livestreamed the insurrection in January, pleaded guilty this week to an illegal demonstration charge
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager