Let’s Tok about it: Creating fun, engaging content for your real estate business
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
by Katelyn Castellano Oct 17
Will pandemic-era market movements have staying power? The Real Word
Opinion
In this episode: Parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week's Left, Middle, Right
by Byron Lazine Oct 14
Use these 11 magic words to unlock opportunity in your business
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
by Jimmy Burgess Oct 13
33 signs it's time to fire your client (and how to do it)
Here are the telltale signs it's time to part ways, must-dos before taking that step, and the dos and don’ts of firing clients
by Dani Vanderboegh Oct 12
3 ways to think longer-term marketing strategies
Opinion
Let's face it: It's so easy to get caught up in the here and how. Being on top of current client needs is necessary, but it shouldn't come at the expense of a long-term plan to keep your pipeline active
by Molly Briscoe Oct 11
7 tips for raising your profile (and building your network) with LinkedIn
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
by Troy Palmquist Oct 11
Agent Outlook: Know the market so that you can translate the market
Opinion
Being able to crunch the numbers and speak about trends allows you to better interpret market movements for leads and clients in your area
by Eric Forney Oct 10
Put your Instagram content to work! 3 steps for growing your audience
Don’t have time to create new content for every platform? Check out these three tips for how you can repurpose content you post on Instagram and use it for your email list
Work smarter! 5 rules for repurposing real estate content
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
by Laura Stace Oct 10
7 essential types of writing every busy real estate agent should learn
You may not have gotten into real estate because of a love of writing but that doesn't mean you can't learn to express yourself with skill and confidence
by Christy Murdock Oct 7
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop
by Jimmy Burgess Oct 7
Hurricane Ian's devastating impact on Florida housing: The Real Word
Opinion
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
by Byron Lazine Oct 6
How to give peer-to-peer feedback that sharpens skills and doesn't sting
While people dread giving and receiving feedback, it can be one of the most powerful tools for improving professional performance
by Michael Zaransky Oct 6
Are you in real estate? Here are 12 tips to keep you alive
Realtors often find themselves getting into dangerous situations. Here's how to improve your odds of survival and safety from Robert Siciliano
by Robert Siciliano Oct 6
7 front porch decorating tips you autumn know
Enhancing the curb appeal of a home and refreshing its look doesn’t take a total design overhaul. Designer Antoinette Fargo offers autumn-inspired entry ideas that are perfect for the season
by Antoinette Fargo Oct 5
content creation, content, ideas
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
by Dani Vanderboegh Oct 4