How 'Stop Hate in Real Estate' can empower agents and clients
LGBTQ+ Real Estate Alliance Past-President Erin Morrison shares a new initiative to help Realtors come together and speak out against bias, discrimination and hate from a vocal minority
by Erin Morrison Jan 31
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Does your 'date-the-rate' advice constitute deceptive advertising?
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
by Jillayne Schlicke Jan 30
Stopping fraud in its tracks: A wake-up call for agents
Would you be able to recognize a fraud attempt in your inbox? New Inman Contributor Michelle Dubé offers insight from a recent, true-life fraudulent transaction
by Michelle Dubé Jan 30
Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
10 powerfully effective ChatGPT prompts for your business
Jimmy Burgess offers valuable prompts tailored for real estate agents to drive lead generation, expand their business and deliver exceptional client service
by Jimmy Burgess Jan 28
3 negotiating skills that could also improve your health
By consciously putting mindful practices in place, broker Pam Blair writes, we can set ourselves up for a positive, more productive negotiation experience for everyone involved
by Pam Blair Jan 27
We’re on the cusp of something big: Zillow's Samuelson on AI
Although who's responsible for the absence of a true end-to-end remains up for debate, 4 real estate and proptech executives found common ground on the fact that AI is 'what's next' for the industry
by Craig C. Rowe Jan 25
'If you think it, ink it': The systems top producers need in 2024
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky
by Dani Vanderboegh Jan 24
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21
What experts have right (and wrong) about the Silver Tsunami
Know what seniors want? Think again. The housing needs and wants of baby boomers will challenge all previous expectations of retirement living, senior housing expert Rachael Hite writes
by Rachael Hite Jan 19
No agent? Efizbo says no problem: Tech Review
This platform still lacks some of the advanced tech needed to move the transaction beyond the reach of agents
by Craig C. Rowe Jan 19
Marketing your listing by exploiting Anne Frank is just gross
Opinion
New Mexico builder Abrazo Homes named floor plans after iconic historical women, igniting a social media firestorm. Rachael Hite examines why marketing using cultural figures is a bad idea
by Rachael Hite Jan 18
HomesUSA's Ben Caballero is changing how homes are marketed
As part of Brandon Doyle's Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator is transforming the marketing of new construction
by Brandon Doyle Jan 17
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
10 things to do right now, so you're not in the next wave of agent exits
Team leader Carl Medford and his regional mastermind developed these 10 strategies to help you return to the fundamentals and take on the challenges and opportunities the market has in store
by Carl Medford Jan 16