WATCH: Robert Reffkin talks portals, agents, the NYC subway
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars
by Christy Murdock Feb 17
Commission, commission, commission: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 16
WATCH: Anywhere's sitting pretty after Sitzer | Burnett settlement
Find out why CEO Ryan Schneider sees the decision to settle as offering a 'competitive advantage' for his company's agents and brokers
by Christy Murdock Feb 16
Broker Spotlight: Chip Stella
Learn how this Boston broker puts his sales experience to work as he guides, supports and develops the next generation of great real estate professionals
by Christy Murdock Feb 15
As groups fight DEI, multicultural trade organizations hold the line
Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized groups
Level the playing field with budget-friendly agent support
It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape
by Chris Pollinger Feb 14
To promote Black homeownership, amplify Black Realtors
Opinion
Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions
by Jemila Winsey Feb 14
The subscriptions that consistently provide bang for your buck: Pulse
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
How to justify your commission with a Buyer Bill of Rights
As the real estate landscape changes thanks to commission-related lawsuits, Carl Medford writes, pressure is being levied on buyer agents to demonstrate their value to potential clients
by Carl Medford Feb 13
Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
6 steps to driving growth through corporate social responsibility
When you get clear on your mission and your brand's culture, The Agency's Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships
by Rainy Hake Austin Feb 13
This Black History Month, do more to promote Black homeownership
It's frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes, while real estate professionals work every day to debunk myths around Black homeownership
by Janel Randall Feb 12
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
Super Bowl ads, buyer bans and nefarious dealings: The Download
We're taking this opportunity to bring you some of the lesser-known stories you may have missed last week while you were reading about Keller Williams and NAR
by Christy Murdock Feb 10