3 ways to show thanks this year (and earn more business next year)
Showing gratitude brings more benefits than any business deal or marketing effort. Discover ways to express your appreciation to clients and make this Thanksgiving memorable
by Jimmy Burgess Nov 19
Create future closings: How to keep tabs on your VIPs
Provide yourself a clear path to success by focusing on anticipated listings and clients, along with your most active referral partners. Start filling up your whiteboard today, add value to the names on your board, and watch your business flourish
by Jimmy Burgess Nov 18
How to make home sales less painful for your clients
Referrals come from clients who've had a good experience with you. And what's the secret sauce to a seamless homebuying or selling process? Having detailed, organized systems in place that guide your customers through it all, step by step
by Victoria Kennedy Nov 18
2022 is almost here! 5 tips for building a profitable team business plan
Take time to reflect on what went well and what didn't in 2021. Review your team's goals, make adjustments, and craft an actionable 2022 business plan before it's too late
by Adam Hergenrother Nov 17
How to make your marketing stand out in the sea of sameness
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
by Kris Lindahl Nov 17
Inflation hasn't peaked yet: 2022 housing forecast
However, Windermere Chief Economist Matthew Gardner firmly believes that the economy will continue to grow. Here's his 2022 housing forecast
by Matthew Gardner Nov 17
The secret to this brokerage’s culture? Being approachable
Here's how one broker-owner has cultivated an inviting, approachable culture that fosters trust and confidence within the local community, leading to consistent success
by Ben Fox Nov 17
Why the infrastructure bill is a lose for affordable housing
Opinion
What President Biden’s infrastructure bill didn't address is affordable housing. 'Housing is a necessity,' says broker-owner Teresa Boardman. Here's why she says we all need to start treating it accordingly
by Teresa Boardman Nov 17
Want to effectively prospect the affluent? Adopt these 5 habits
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
by David Friedman Nov 16
7 ways to market your new listing for FREE
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
by Bernice Ross Nov 16
What readers' Thanksgiving marketing looks like this year
Last week, we asked readers: When it comes to your business, how are you making the most of Thanksgiving? Here's what our readers reported
by Inman Nov 16
How to maintain an indie feel while expanding into new markets
An independent brokerage looking to expand needs to consider quality over quantity — quality in character, culture and reputation. Here are a few ways to maintain your brokerage’s core mission while taking your business to new heights
by Mauricio Umansky Nov 16
11+ takeaways from NAR’s Annual Conference
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
by Bernice Ross Nov 16
Lesson Learned: Work your relationships
Learn from Alabama real estate agent Christie White that it’s not always what you know, it’s who you know — especially starting out
by Christy Murdock Nov 12
'Zillow, it's not me, it's you' Part 2: Premier Agent leads are weak
Opinion
Premier Agent leads have slipped, says real estate agent Meg Jones Mullin in her follow-up break-up letter to Zillow. She and others sound off
by Meghan Mullin Nov 12
New agent? 12 tips for getting more listings as you learn the ropes
Building a business from the ground up takes time, resources and support. You'll also need a few helpful strategies to help ramp up your growth. Here are a few tips and tricks to get you up to speed at your new career
by Darryl Davis Nov 12