Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
Paying attention to details will create a successful photoshoot, which will hopefully lead buyers to see what they want and make an offer quickly
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas