Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Pulse: Readers share the accomplishments they're proud of this year
It's been quite a chaotic year, and now that we're approaching the end of it, it's time to look back and acknowledge the major wins you accomplished
by Inman Dec 15
Sick of video calls? 3 strategies for fighting Zoom fatigue
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
by Santiago Arana Dec 15
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Having trouble business planning for 2021? Here's how to get started
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
by Kathleen Black Dec 10