If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
Eliminate these words from your negotiation vocabulary, and you'll be the stronger, more confident real estate agent at the table
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19