Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
What’s driving the real estate inventory crisis? These 5 trends
This situation isn't just pandemic-related — the inventory crisis has been a decade in the making, driven by five major trends that are unlikely to change
by Michael Simonsen Feb 27
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
The Real Word: Can ShowingTime competitors step up?
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
by Byron Lazine Feb 26
Show potential buyers everything about a development with Imerza
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
by Craig C. Rowe Feb 26
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
Create a magnetic company culture by taking these 4 steps
Follow these proven practices to create a team culture that attracts — and retains — successful agents and employees
10 agent questions every team leader should prepare for
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
by Adam Hergenrother Feb 25
New home in Los Angeles
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
Mike DelPrete: The top threat to real estate portals
There is one significant risk — an achilles heel — to portals: They don’t control their inventory
by Mike DelPrete Feb 24
Pulse: What alternative mortgage services are clients opting for?
As we approach the end of the month, we're rolling our sleeves up and prepping to plunge into our next theme of mortgage and alternative financing. This week, we're asking our readers: What alternative financing models are your clients drawn to?
by Inman Feb 24
From critic to fanboy: How this NAR detractor turned
Opinion
Ever wonder what exactly the National Association of Realtors does for you? Here’s how I went from vocal critical blogger to NAR defender
by Jay Thompson Feb 24
Lessons I live by as a Black real estate agent
While we talk about inclusion in terms of the way we treat clients, we need to remember what we owe each other as professionals
by Janel Randall Feb 24
Pulse: Readers share the most painful part of digital transactions
Digitizing real estate has made things easier and more convenient for a lot of industry professionals during the pandemic. That said, there are areas that need improvement. Here are a few, according to our readers.
by Inman Feb 23
How to help homebuyers compete in 2021 
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
by Santiago Arana Feb 23