Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jun 20
How changing demographics are reshaping the luxury market
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
by Lindsey Harn Jun 20
How to build a reliable referral machine for your business
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
by Jimmy Burgess Jun 20
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
HomeServices selects Jimmy Burgess as new coaching exec
Burgess, who has decades of experience in real estate and leadership, will serve as the chief coaching officer at HomeServices of America.
by Jim Dalrymple II Jun 19
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
Stop undervaluing your work: Say no with confidence, own your worth
When you say yes to something misaligned, you’re saying no to your deeper purpose, Debra Trappen writes. Discover the power of saying no and claiming your value
by Debra Trappen Jun 19
Hiring a home staging company? Ask these essential questions first
After owning a staging company for 20 years, team leader Carl Medford lists 7 categories of critical questions to ask before selecting a stager for you and your listings
by Carl Medford Jun 19
6 tips for avoiding lawsuits, legal fees and court in real estate
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
by Bernice Ross Jun 18
Lock it down! How to get prospects to commit to consultations
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
by Kristine Milkovich Jun 18
Real estate changes fast. Here's what you want to know more about
We asked about what you need more of: Artificial intelligence, landmark lawsuits, private listing networks and other changes, both recent and ongoing
by Inman Jun 18
Sellers leave money on the table with privately sold listings
Opinion
The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes
by Jeff Tucker Jun 18
Want steady income? Pay yourself 1st. Build wealth 2nd
Make business finance as intuitive as selling houses with this proven cash management system
by Amanda Neely Jun 17
Considering a career move? Start by asking these 8 questions
Your next professional move should be driven by vision and intention, not pressure, as you continue to develop your career, Coldwell Banker Affiliates' Jason Waugh writes
by Jason Waugh Jun 16
Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Investors contemplate options amid market shift: The Download
As investors see local markets and rental prices soften, they've started to unload underperforming inventory at a record pace
by Christy Murdock Jun 14