4 common buyer objections and how to resolve them
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
Watch your back. Don't sleep on these new agent safety hacks
From client screening to cybersecurity and more, it's essential for you to take care of yourself and stay safe in today's world. Security expert Tracey Hawkins offers a range of strategies
by Tracey Hawkins Feb 19
New agent survival guide: Here are 6 mistakes and how to avoid them
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
The subscriptions that consistently provide bang for your buck: Pulse
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
The real estate agent's guide to crafting powerful client personas
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
7 new real estate books that should be on your reading list
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Collaboration isn’t a buzzword. It’s a strategic imperative
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
11 things I wish they taught agents in real estate school
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
by Jimmy Burgess Feb 8
Forget what you think you know about holiday listings
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
by Deedee Howard Feb 8
Here are the biggest new agent misconceptions about real estate
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
by Inman Feb 7
Let TikTok's favorite debt expert help skyrocket your credit score
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores
by Bernice Ross Feb 2
6 surprising real estate paradoxes that'll change how you do business
The assumptions you make about what works, and what doesn't, may be flawed, Jimmy Burgess writes. Find out what seemingly contradictory truths lie at the heart of business-building
by Jimmy Burgess Feb 2
How agents can identify financial distress warning signs in clients
Over half of Americans admit to browsing Zillow for fun. Luke Babich offers tips on finding serious buyers in the midst of this extra searching
by Luke Babich Feb 1
Here are your best one-liners for real estate conversations
Here's how you break the ice when you want to start talking about real estate and the service you provide for clients
by Inman Jan 31