Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
Matt Spangler, one of Compass' longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company's detractors would talk to its agents
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
TikTok has become a creative marketing outlet for scores of real estate professionals. Now it's facing increased pressure from the Trump administration
Zillow and independent marketing agency The Perception offer their thoughts on a new Zillow advertisement that acknowledges the changing face of 'home'
Brad Nelson talks to Inman about creating campaigns that resonate with an international audience in more than 70 countries with different languages and cultural cues
