'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
5 real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
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Thoughtful presentations require techniques as unique as the property. Put these to work on your next listing.
Industry groups continue to object to new Fannie and Freddie fee aimed at some riskier borrowers as a burden on lenders and middle-class consumers
Lenders lost $2,812 per loan as business dropped off faster than they could trim expenses and production costs hit a record-high $12,450 per loan, Mortgage Bankers Association survey finds
The sudden change in the global banking landscape has left luxury real estate clients hanging out 'in the parking lot,' Kofi Nartey said, as they wait to see where the remaining chips will fall
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Zillow — which held $3.4B in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 10-16, 2023
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
